Executive Development Programme in Building Resilient Product Strategies

Name: Executive Development Programme in Building Resilient Product Strategies
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The Executive Development Programme in Building Resilient Product Strategies is a certificate course designed to empower professionals with the skills to navigate the rapidly changing business landscape. This program emphasizes the importance of building resilient product strategies that can withstand market disruptions and uncertainty.

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AboutThisCourse

In today's fast-paced industry, organizations demand leaders who can adapt to changing market conditions and develop innovative solutions to complex problems. This course equips learners with the essential skills needed to meet these demands, including strategic thinking, product innovation, customer-centric design, and data-driven decision making. By completing this course, learners will gain a comprehensive understanding of the latest trends and best practices in product strategy and development. They will also have the opportunity to network with like-minded professionals and gain valuable insights from industry experts. This program is an excellent opportunity for professionals looking to advance their careers and make a meaningful impact in their organizations.

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CourseDetails

• Building a Resilient Product Strategy: Understanding the key components of a robust product strategy, including market analysis, customer needs, and competitive landscape. • Market Analysis and Research: Techniques for gathering and analyzing market data to inform product decisions. • Customer Needs and Insights: Methods for identifying and understanding customer needs and pain points, and incorporating these insights into product development. • Product Positioning and Differentiation: Strategies for positioning and differentiating products in crowded markets. • Product Lifecycle Management: Best practices for managing products throughout their lifecycle, from ideation to sunsetting. • Go-to-Market Strategy: Techniques for launching and promoting products to reach target audiences effectively. • Risk Management and Resilience: Understanding and addressing potential risks in product development and strategy, and building resilience into the process. • Agile Product Development: Implementing agile methodologies to improve product development speed, flexibility, and responsiveness to changing market conditions. • Metrics and Analytics: Measuring product success and using data to inform future product decisions.

This list of units covers a range of topics critical to building resilient product strategies. By focusing on market analysis, customer needs, and product lifecycle management, participants can develop a deep understanding of the market and their customers, enabling them to make informed product decisions. Additionally, the units on product positioning, go-to-market strategy, risk management, agile product development, and metrics and analytics provide participants with the tools they need to build and execute a successful product strategy.

CareerPath

In the ever-evolving UK job market, the demand for product strategy professionals continues to grow. Our Executive Development Programme in Building Resilient Product Strategies focuses on honing the skills needed to succeed in various roles like Product Manager, Product Marketing Manager, Product Owner, Business Analyst, and UX/UI Designer. Let's take a closer look at the job market trends and skill demands for these roles with our interactive 3D pie chart. Product Managers lead cross-functional teams, set product vision, and drive growth. They account for 35% of the market share. Product Marketing Managers are responsible for the promotion, sales, and messaging of a product. They represent 25% of the market share. Product Owners prioritize and manage the product backlog and work closely with the development team. They hold 20% of the market share. Business Analysts bridge the gap between business and technical teams, ensuring that solutions meet the needs of the organization. They account for 15% of the market share. Lastly, the role of a UX/UI Designer is to create an intuitive and user-friendly product interface, representing the smallest segment with 5% of the market share. These figures illustrate the distribution of various product strategy roles in the UK market. Explore our Executive Development Programme to discover how we can help you excel in any of these positions and stay ahead of the competition.

EntryRequirements

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ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BUILDING RESILIENT PRODUCT STRATEGIES

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London School of International Business (LSIB)

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05 May 2025

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