Global Certificate in Ad Tech and Information Literacy

Name: Global Certificate in Ad Tech and Information Literacy
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The Global Certificate in Ad Tech and Information Literacy is a comprehensive course designed to empower learners with essential skills in advertising technology. In today's digital age, Ad Tech plays a crucial role in driving successful marketing campaigns, making this course highly relevant and in-demand across industries.

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AboutThisCourse

This certificate course provides a deep dive into programmatic advertising, data analytics, and digital media buying, enabling learners to navigate the complex Ad Tech landscape with confidence. By understanding the latest trends and best practices, learners can make informed decisions that positively impact business growth and profitability. Upon completion, learners will be equipped with a strong foundation in Ad Tech and information literacy, opening up exciting career advancement opportunities. From marketing managers to digital strategists, this course provides the skills and knowledge necessary to excel in today's fast-paced digital marketing industry.

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CourseDetails

• Ad Tech Fundamentals: Understanding the ad tech landscape, programmatic advertising, and real-time bidding (RTB)
• Data Privacy and Ethics: Navigating data privacy regulations, user consent, and ethical considerations in ad tech
• Ad Operations and Campaign Management: Mastering ad operations workflows, ad trafficking, and campaign performance optimization
• Audience Targeting and Segmentation: Leveraging data-driven segmentation, audience personas, and targeting strategies
• Ad Formats and Creative Strategy: Exploring various ad formats (display, video, native, etc.), creative best practices, and UX principles
• Ad Attribution and Analytics: Analyzing cross-channel attribution, marketing analytics, and data-driven insights
• Identity Resolution and Cross-Device Tracking: Navigating identity resolution, cross-device tracking, and cookieless targeting
• Emerging Ad Tech Trends: Exploring AI, ML, and emerging technologies in ad tech

CareerPath

The Global Certificate in Ad Tech and Information Literacy is an excellent way to tap into the thriving UK job market. This certificate program covers the latest trends and skills in advertising technology, empowering you to excel in various roles. Here are some prominent roles in this domain, accompanied by a 3D pie chart illustrating their demand: 1. **Digital Marketing Manager**: Leading teams and managing digital campaigns, a digital marketing manager is essential for businesses to succeed in the modern world. 2. **Data Analyst**: Proficient in data analysis techniques and tools, data analysts interpret market trends and consumer behavior to optimize ad strategies. 3. **SEO Specialist**: Mastering search engine algorithms, these experts ensure websites rank high in search results, driving organic traffic and conversions. 4. **Social Media Manager**: Curating brand content and engaging with audiences, social media managers capitalize on platforms to build brand awareness and customer loyalty. 5. **Programmatic Advertising Manager**: Overseeing automated ad buying, programmatic managers streamline campaigns, maximizing ROI and reaching the right audience at the right time. The 3D pie chart highlights the demand for these roles in the UK, making it clear that Ad Tech and Information Literacy skills are in high demand. With the Global Certificate, you'll gain a competitive edge and be prepared to excel in these exciting careers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD TECH AND INFORMATION LITERACY

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London School of International Business (LSIB)

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05 May 2025

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