Advanced Certificate SEO & Analytics: Brand Building

Name: Advanced Certificate SEO & Analytics: Brand Building
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The Advanced Certificate SEO & Analytics: Brand Building course is a comprehensive program designed to equip learners with essential skills in Search Engine Optimization (SEO) and Data Analytics. In today's digital age, these skills are in high demand and are crucial for brand visibility and growth.

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AboutThisCourse

This course focuses on enhancing your understanding of SEO strategies, analytics, and brand development. It provides you with the tools to drive organic traffic, improve search engine rankings, and make data-driven decisions to build and strengthen your brand. By the end of this course, you will have gained practical skills in keyword research, on-page and off-page optimization, Google Analytics, and reporting. These skills are not only important for your current role but are also highly transferable, making you a valuable asset in any industry. Career advancement in digital marketing, content creation, or analytics becomes within reach as you demonstrate your expertise in SEO and Analytics.

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CourseDetails

• Advanced Keyword Research: Understanding search intent, keyword research tools, and long-tail keywords.
• On-Page & Technical SEO: Meta tags, URL structure, site speed, mobile optimization, and structured data.
• Off-Page SEO & Link Building: Guest posting, broken link building, local citations, and HARO outreach.
• Content Strategy for SEO: Topic clusters, pillar pages, content planning, and promotion.
• SEO Analytics: Setting up and tracking goals, understanding key SEO metrics, and data analysis.
• Google Analytics: Setting up and navigating Google Analytics, understanding reports, and goal tracking.
• Google Search Console: Setting up, tracking site performance, and identifying issues.
• SEO Tools: Using SEO tools for keyword research, competitor analysis, and site audits.
• Brand Building through SEO: Building a strong brand identity, creating a content strategy, and monitoring brand mentions.

CareerPath

The Advanced Certificate in SEO & Analytics: Brand Building program prepares learners for various roles in the UK's growing digital marketing landscape. This 3D pie chart highlights the distribution of roles and their relevance in the industry. 1. SEO Specialist: With 35% of the total, SEO Specialists optimize websites for search engines to improve visibility and organic traffic. 2. Analytics Manager: Analytics Managers, accounting for 30%, analyze website performance data and derive valuable insights for decision-making. 3. Content Marketing: Content Marketing professionals, representing 20%, create and distribute engaging content to attract and retain customers. 4. Social Media Manager: Social Media Managers, with 15%, oversee company social media profiles and engage with audiences to build brand awareness. These roles, in high demand in the UK, offer competitive salary ranges and opportunities for growth in the ever-evolving digital marketing sector.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE SEO & ANALYTICS: BRAND BUILDING

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London School of International Business (LSIB)

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05 May 2025

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