Masterclass Certificate Product Marketing & Marketing Automation

Name: Masterclass Certificate Product Marketing & Marketing Automation
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The Masterclass Certificate Program in Product Marketing & Marketing Automation is a comprehensive course designed to meet the growing industry demand for experts in these fields. This program emphasizes the importance of understanding customer needs, creating effective marketing strategies, and utilizing automation tools to improve efficiency and drive growth.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in product marketing, marketing automation, and demand generation. They will learn how to create compelling product positioning, manage successful product launches, and leverage marketing automation platforms to optimize campaigns and measure performance. Upon completion, learners will be equipped with the skills needed to advance their careers in product marketing, demand generation, and marketing automation roles, making them valuable assets in today's technology-driven business landscape.

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CourseDetails

• Product Marketing Foundation
• Market Research and Analysis
• Product Positioning and Messaging
• Go-to-Market Strategy
• Marketing Automation Overview
• Marketing Automation Platforms
• Lead Nurturing and Scoring
• Marketing Analytics and Reporting
• Customer Relationship Management (CRM) Integration
• Product Marketing and Marketing Automation Best Practices

CareerPath

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In the ever-evolving world of marketing, Product Marketing and Marketing Automation are two essential roles that are in high demand in the UK job market. Let's explore each role and its relevance in the industry, using a 3D pie chart to visualize their job market representation. **Product Marketing** Product Marketing professionals are responsible for developing and executing effective marketing strategies to promote a company's products or services. They work closely with cross-functional teams, including product development, sales, and customer support, to ensure that the product messaging resonates with the target audience. **Marketing Automation** Marketing Automation experts focus on streamlining marketing efforts through technology-driven solutions. They set up, manage, and optimize marketing automation platforms to improve lead generation, nurturing, and conversion, enabling marketing teams to work more efficiently and effectively. The Google Charts 3D pie chart showcases the demand for these two roles. In the UK, Marketing Automation has a slightly higher demand (55%) compared to Product Marketing (45%). Both roles are crucial for modern marketing teams, and understanding their differences and complementing skill sets can help professionals thrive in their careers and contribute to the success of their organizations.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE PRODUCT MARKETING & MARKETING AUTOMATION

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London School of International Business (LSIB)

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05 May 2025

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