Professional Certificate in Retargeting: Mastering the Fundamentals

Name: Professional Certificate in Retargeting: Mastering the Fundamentals
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The Professional Certificate in Retargeting: Mastering the Fundamentals is a comprehensive course that teaches the essential skills needed to excel in retargeting campaigns. This certificate program is vital for digital marketers, advertisers, and growth hackers seeking to enhance their career prospects and deliver high-performing campaigns.

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AboutThisCourse

With the ever-increasing demand for retargeting experts, this course provides learners with the necessary tools and techniques to create and manage successful retargeting campaigns. The curriculum covers key topics such as audience segmentation, ad creation, attribution modeling, and performance optimization. By completing this program, learners will be equipped with the skills to drive valuable customer engagement, increase conversions, and improve return on ad spend. The Professional Certificate in Retargeting: Mastering the Fundamentals is an invaluable investment for those looking to advance their careers in digital marketing and advertising.

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CourseDetails

• Introduction to Retargeting: Understanding the Basics and Importance
• Retargeting Campaign Setup: From Pixel Installation to Ad Creation
• Audience Segmentation and Personalization in Retargeting Campaigns
• Retargeting Performance Metrics: Key Performance Indicators (KPIs) and Analysis
• Dynamic Retargeting: Leveraging AI and Machine Learning
• Cross-Device Retargeting: Strategies for Seamless User Experiences
• Legal and Ethical Considerations in Retargeting: Balancing Advertising and Privacy
• Retargeting Platforms: Comparing and Selecting the Right Tools
• Advanced Retargeting Strategies: Sequential Messaging, Search Retargeting, and more
• Case Studies: Real-World Retargeting Success Stories and Lessons Learned

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN RETARGETING: MASTERING THE FUNDAMENTALS

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London School of International Business (LSIB)

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05 May 2025

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