Professional Certificate in PPC A/B Testing Mastery

Name: Professional Certificate in PPC A/B Testing Mastery
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The Professional Certificate in PPC A/B Testing Mastery is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This program focuses on the importance of PPC (Pay-Per-Click) A/B testing, a critical technique for optimizing advertising campaigns and improving ROI.

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AboutThisCourse

In an increasingly digital world, the demand for professionals with PPC A/B testing skills is at an all-time high. This course provides learners with hands-on experience in creating, implementing, and analyzing A/B tests, enabling them to make data-driven decisions that drive business growth. Throughout the course, learners will gain a deep understanding of industry best practices, tools, and techniques for PPC A/B testing. By the end of the program, they will have the skills and knowledge necessary to drive successful PPC campaigns, making them highly valuable assets in today's digital marketing landscape.

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CourseDetails

• Unit 1: Introduction to PPC A/B Testing
• Unit 2: Understanding Key PPC Metrics
• Unit 3: Setting Up a PPC A/B Test
• Unit 4: Creating Effective Ad Copy for A/B Testing
• Unit 5: Keyword Selection and Match Types
• Unit 6: Landing Page Optimization for PPC
• Unit 7: Analyzing and Interpreting PPC A/B Test Results
• Unit 8: Advanced PPC A/B Testing Strategies
• Unit 9: Overcoming Common PPC Testing Challenges
• Unit 10: Best Practices for PPC A/B Testing Mastery

CareerPath

The Professional Certificate in PPC A/B Testing Mastery is an excellent way to dive into the world of (paid per click) PPC advertising, a crucial aspect of digital marketing. This program focuses on teaching you the skills needed to create effective PPC campaigns and understand the nuances of A/B testing. By the end of this course, you'll be well-equipped to excel in various PPC roles, including PPC Specialist, PPC Manager, and PPC Analyst. According to the latest job market trends, the demand for PPC professionals in the UK is on the rise. Companies are increasingly investing in digital marketing, which has led to an increased need for experts who can manage their PPC campaigns effectively. As a PPC specialist, you can expect to earn around £25,000 to £40,000 per year, depending on your experience and the size of the company. PPC managers, on the other hand, can earn anywhere from £35,000 to £60,000 per year, while PPC analysts typically earn between £25,000 and £40,000 per year. These salary ranges can vary depending on factors such as location, company size, and the specific industry you work in. In terms of skill demand, having a strong understanding of PPC A/B testing is incredibly valuable. This skill enables you to optimize ad campaigns, leading to better ROI and higher conversion rates. Moreover, PPC professionals with A/B testing expertise can often command higher salaries than those without this skillset. By enrolling in the Professional Certificate in PPC A/B Testing Mastery, you'll be investing in your career and setting yourself up for success in the ever-evolving world of digital marketing. The skills you learn in this program will not only make you a more attractive candidate for potential employers but also empower you to make data-driven decisions and create high-performing PPC campaigns.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN PPC A/B TESTING MASTERY

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London School of International Business (LSIB)

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05 May 2025

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