Executive Development Programme Next-Gen Marketing: Gen Z

Name: Executive Development Programme Next-Gen Marketing: Gen Z
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Executive Development Programme: Next-Gen Marketing - Gen Z In the rapidly evolving marketing landscape, it is crucial to stay ahead of the curve and understand the unique needs and behaviors of different generations. This certificate course focuses on Gen Z, the latest generation to significantly influence consumer trends and behaviors.

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AboutThisCourse

This program is designed to equip learners with essential marketing skills for career advancement, with a strong emphasis on the latest marketing trends and strategies that work for Gen Z. The course covers topics such as Gen Z consumer behavior, social media marketing, influencer marketing, content marketing, and data-driven marketing. Learners will also have the opportunity to work on real-world marketing projects, providing them with hands-on experience and a competitive edge in the job market. With the demand for marketing professionals who understand Gen Z on the rise, this certificate course is an excellent way to stay relevant and competitive in the industry. Enroll today and take the first step towards building a successful career in next-gen marketing!

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• Next-Gen Marketing Strategies: Understanding the latest marketing trends and techniques tailored for Gen Z, including influencer marketing, social media, and experiential campaigns. • Gen Z Psychology: Exploring the unique characteristics, values, and behaviors of Gen Z to develop effective marketing strategies that resonate with this demographic. • Data-Driven Marketing: Leveraging data analytics and insights to create targeted, personalized marketing campaigns that drive engagement and conversion among Gen Z. • Mobile Marketing: Capitalizing on the mobile-first mindset of Gen Z to create impactful marketing campaigns that reach this audience where they spend most of their time. • Video Marketing: Utilizing video content as a powerful tool to engage Gen Z audiences and enhance brand awareness, loyalty, and sales. • Social Media Marketing: Maximizing the potential of social media platforms to reach, engage, and convert Gen Z audiences. • Brand Storytelling: Crafting compelling and authentic brand stories that resonate with Gen Z and inspire brand loyalty. • User-Generated Content: Leveraging user-generated content as a cost-effective and authentic marketing strategy to engage Gen Z audiences. • Sustainability and Social Responsibility: Aligning marketing efforts with Gen Z's values of sustainability and social responsibility to create a positive brand image and drive long-term growth.

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EXECUTIVE DEVELOPMENT PROGRAMME NEXT-GEN MARKETING: GEN Z

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London School of International Business (LSIB)

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05 May 2025

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