Executive Development Programme Digital PR: Leading with Influence

Name: Executive Development Programme Digital PR: Leading with Influence
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The Executive Development Programme in Digital PR: Leading with Influence is a certificate course designed to empower professionals with the skills necessary to thrive in today's digital landscape. This programme focuses on Digital Public Relations (PR), a critical area for businesses seeking to enhance their online presence and reputation management.

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AboutThisCourse

In an increasingly digital world, there is growing industry demand for PR professionals who can leverage data-driven insights, engage audiences through social media, and build meaningful relationships with influencers. This course equips learners with these essential skills, preparing them for career advancement in various sectors, from corporate communications to agency settings. Throughout the programme, participants will gain hands-on experience in creating and implementing Digital PR strategies, measuring campaign performance, and adapting to emerging trends. By fostering a deep understanding of Digital PR best practices, this course empowers learners to lead with influence and effectively navigate the ever-evolving digital landscape.

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CourseDetails

• Digital PR Foundations
• Understanding Digital Channels and Platforms
• Crafting Data-Driven Digital PR Strategies
• Influencer Marketing: Identifying and Collaborating with Key Opinion Leaders
• Leveraging Social Media for Digital PR Success
• SEO and Content Strategy for Digital PR
• Metrics, Analytics, and ROI in Digital PR
• Building and Protecting Brand Reputation in the Digital Age
• Leading Authentically in Digital PR: Embracing Transparency, Agility, and Innovation

CareerPath

The Executive Development Programme in Digital PR: Leading with Influence focuses on the most sought-after roles in the UK's digital marketing landscape. According to job market trends, these roles are: 1. **Digital PR Specialist**: 45% of the job market demands digital PR skills, showcasing the growing importance of this role in the industry. A digital PR specialist's responsibilities include creating and implementing PR strategies, building relationships with influencers, and monitoring online conversations. 2. **Social Media Manager**: With 25% of the job market seeking social media professionals, companies recognise the value of effective social media management. Social media managers create and curate content for various platforms, manage communities, and track performance metrics. 3. **Content Marketing Manager**: Content marketing managers are in demand with 15% of the job market seeking their skills. They develop and manage content strategies, ensuring alignment with brand values and marketing goals. 4. **SEO Manager**: Search engine optimisation (SEO) remains essential, with 10% of the job market dedicated to SEO managers. Their role involves optimising websites, improving search engine rankings, and driving organic traffic. 5. **Influencer Marketing Manager**: As influencer marketing gains traction, 5% of the job market seeks professionals who can manage and optimise influencer campaigns. An influencer marketing manager identifies potential partners, negotiates deals, and measures the success of influencer collaborations. The 3D pie chart above illustrates these emerging roles and their respective demand in the UK job market. It highlights the need for professionals with digital PR expertise, showcasing the diverse opportunities available in the industry. By focusing on these roles, the Executive Development Programme in Digital PR: Leading with Influence equips participants with the skills required to succeed in this dynamic landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME DIGITAL PR: LEADING WITH INFLUENCE

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London School of International Business (LSIB)

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05 May 2025

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