Global Certificate Digital PR & Building Brand Authenticity

Name: Global Certificate Digital PR & Building Brand Authenticity
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The Global Certificate in Digital PR & Building Brand Authenticity is a comprehensive course designed to empower learners with essential skills for career advancement in digital public relations. This course emphasizes the importance of creating and maintaining a strong, authentic brand image in the digital landscape.

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AboutThisCourse

In an era where businesses are increasingly dependent on their online presence, the demand for Digital PR professionals is at an all-time high. This course equips learners with the skills to develop and implement effective digital PR strategies, manage crises, and measure campaign performance. Throughout the course, learners will gain hands-on experience with industry-standard tools and platforms. They will also have the opportunity to engage in real-world projects, enabling them to apply their knowledge in a practical context. By the end of the course, learners will be well-prepared to excel in Digital PR roles and drive brand authenticity in the digital age.

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CourseDetails

• Digital PR Fundamentals & Strategy: Understanding the basics of Digital PR, including its role in marketing and communications, and learning how to develop effective Digital PR strategies.
• Building Online Relationships: Developing and nurturing relationships with influencers, journalists, and other key stakeholders to amplify brand messages and build brand authenticity.
• Content Creation & Curation: Learning how to create and curate high-quality, engaging content that resonates with target audiences and supports Digital PR goals.
• Social Media Management & Engagement: Understanding the role of social media in Digital PR and learning how to manage social media channels to build brand authenticity and engage with audiences.
• Measurement & Analytics: Learning how to measure the effectiveness of Digital PR campaigns and analyzing data to improve future strategies.
• SEO & Link Building: Understanding the role of SEO in Digital PR and learning how to build high-quality, authoritative links to improve search engine rankings and build brand authenticity.
• Media Relations in the Digital Age: Developing and maintaining relationships with traditional and digital media to secure coverage and build brand authenticity.
• Crisis Communications & Reputation Management: Learning how to manage crisis situations and protect brand reputation in the digital age.
• Brand Storytelling & Authenticity: Developing compelling brand stories that resonate with target audiences and build brand authenticity.

Please note that this list is not exhaustive and the specific units may vary depending on the course provider.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
RegularCertificateDelivery
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DigitalCertificate
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GLOBAL CERTIFICATE DIGITAL PR & BUILDING BRAND AUTHENTICITY

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London School of International Business (LSIB)

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05 May 2025

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