Professional Certificate in Web Ad Design Essentials

Name: Professional Certificate in Web Ad Design Essentials
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The Professional Certificate in Web Ad Design Essentials is a comprehensive course that equips learners with the fundamental skills required to excel in web advertising design. This program is crucial for individuals who wish to advance their careers in digital marketing, advertising, or web design.

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AboutThisCourse

With the increasing demand for digital advertising, mastering web ad design has become more important than ever. According to a Statista report, the global digital ad spending reached over 370 billion U.S. dollars in 2020. This figure is expected to continue growing, highlighting the industry's need for skilled web ad designers. Throughout this course, learners acquire hands-on experience in creating compelling web ads, optimizing visual elements, and measuring campaign performance. By understanding essential design principles and industry trends, graduates are well-prepared to meet the evolving demands of the dynamic web advertising landscape, ultimately boosting their employability and career growth.

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CourseDetails

• Understanding Web Ad Design Fundamentals — Learn the basics of web ad design, including principles of visual design, color theory, typography, and layout.
• Introduction to HTML & CSS for Web Ads — Gain a solid understanding of HTML and CSS, the building blocks of web ads, to create engaging and responsive ads.
• Creating Effective Calls-to-Action — Discover how to craft compelling calls-to-action (CTAs) that drive conversions and maximize ROI.
• Best Practices for Image Optimization — Learn how to optimize images for web ads to ensure fast loading times and high-quality visuals.
• Ad Design Tools and Software — Explore industry-standard tools and software for creating and editing web ads, such as Adobe Photoshop and Illustrator.
• Cross-Platform Compatibility for Web Ads — Understand the nuances of designing web ads for various platforms, including desktop, mobile, and tablet devices.
• Measuring and Analyzing Ad Performance — Learn how to use analytics tools, such as Google Analytics, to measure and analyze the performance of your web ads.
• A/B Testing and Optimization Techniques — Discover how to use A/B testing and other optimization techniques to improve the performance of your web ads over time.
• Accessibility in Web Ad Design — Understand the importance of accessibility in web ad design and how to ensure your ads are accessible to all users.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN WEB AD DESIGN ESSENTIALS

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London School of International Business (LSIB)

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05 May 2025

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