Executive Development Programme in AdTech & Marketing Analytics

Name: Executive Development Programme in AdTech & Marketing Analytics
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The Executive Development Programme in AdTech & Marketing Analytics is a certificate course designed to empower professionals with the latest tools and techniques in digital advertising and marketing analytics. In an era where data-driven decision-making is critical, this programme bridges the gap between traditional marketing and data science.

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AboutThisCourse

This course gains significance due to the increasing demand for professionals who can interpret complex data and use it to drive marketing strategies. It equips learners with essential skills in AdTech, marketing analytics, and data visualization, providing a competitive edge in the job market. By the end of this course, learners will be able to leverage data-driven insights for effective campaign management, understand the programmatic advertising ecosystem, and apply advanced analytical techniques to solve real-world marketing problems. This will not only enhance their career growth but also contribute to the success of their organizations.

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CourseDetails

• Unit 1: Introduction to AdTech & Marketing Analytics
• Unit 2: Programmatic Advertising & Real-Time Bidding
• Unit 3: Data-Driven Marketing Strategies
• Unit 4: Multi-Channel Attribution Modeling
• Unit 5: Marketing Analytics Tools & Software
• Unit 6: Cross-Device Tracking & Targeting
• Unit 7: Advanced Audience Segmentation & Personalization
• Unit 8: Data Visualization & Reporting for Marketing Analytics
• Unit 9: Machine Learning & AI in AdTech & Marketing Analytics
• Unit 10: Ethical Considerations in AdTech & Marketing Analytics

CareerPath

In the Executive Development Programme in AdTech & Marketing Analytics, we focus on the most in-demand roles in today's data-driven marketing landscape. Here are the top 5 roles and their respective market shares, visualized using a captivating 3D pie chart. 1. **Digital Marketing Analyst** (25%): These professionals interpret digital marketing metrics and optimize campaigns for improved ROI. 2. **Data Scientist (Marketing)** (30%): A marketing data scientist leverages advanced analytics and machine learning to unlock valuable insights and drive strategic decision-making. 3. **AdTech Platform Specialist** (15%): These experts manage and optimize AdTech platforms to ensure efficient ad delivery and maximum campaign performance. 4. **Marketing Attribution Analyst** (10%): These analysts measure the impact of marketing channels and allocate credit to touchpoints throughout the customer journey. 5. **Marketing Analytics Manager** (20%): This role involves leading teams of analysts, setting analytical strategies, and communicating insights to stakeholders. Whether you're looking to upskill in marketing analytics or seeking a career change, our Executive Development Programme offers the perfect blend of theory and practice to help you excel in these high-growth fields.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN ADTECH & MARKETING ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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