Executive Development Programme in SQL for Connected Marketing

Name: Executive Development Programme in SQL for Connected Marketing
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The Executive Development Programme in SQL for Connected Marketing is a certificate course designed to enhance professionals' data analysis skills in the marketing industry. This program emphasizes the importance of SQL (Structured Query Language) in managing and interpreting large datasets, enabling data-driven decision-making and strategic planning.

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AboutThisCourse

With the increasing industry demand for professionals with data analysis expertise, this course offers a competitive edge for career advancement. It equips learners with essential skills in SQL, data manipulation, and reporting, empowering them to optimize marketing campaigns, identify trends, and measure performance more effectively. By completing this course, learners demonstrate their commitment to continuous professional development and staying updated with the latest industry trends. They will be able to communicate more effectively with data analysts, IT professionals, and other stakeholders, fostering a data-centric culture in their organizations.

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CourseDetails

• SQL Fundamentals
• SQL Joins and Data Manipulation
• Advanced SQL: Subqueries, Functions, and Views
• SQL for Marketing Analytics: Segmentation, Metrics, and Insights
• Optimizing SQL Queries for Performance
• SQL Security and Access Control
• Data Governance and Compliance with SQL
• Real-world Applications: Connected Marketing and Customer Analytics
• Best Practices for SQL Development in Marketing

CareerPath

The Executive Development Programme in SQL for Connected Marketing is designed to empower professionals with the necessary skills to excel in various roles in the UK's thriving marketing landscape. This 3D pie chart showcases the distribution of roles and corresponding skill demand for marketing executives proficient in SQL. 1. Marketing Analytics Manager: A 25% share of the market emphasizes the growing need for professionals capable of bridging the gap between data analysis and marketing strategy. 2. Data Scientist (Marketing): Skilled data scientists who specialize in marketing are in high demand, accounting for 30% of the market. 3. CRM & Database Marketing Manager: Organizations are investing in customer relationship management and data-driven marketing efforts, making up 20% of the roles in this sector. 4. Digital Marketing Manager: As businesses continue to focus on online presence, these professionals represent 15% of the market. 5. Marketing Technology Manager: With the rise of martech, 10% of these roles demand SQL proficiency and strategic thinking to drive successful marketing campaigns.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SQL FOR CONNECTED MARKETING

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London School of International Business (LSIB)

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05 May 2025

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