Global Certificate Digital PR & Building an Ethical Brand

Name: Global Certificate Digital PR & Building an Ethical Brand
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The Global Certificate in Digital PR & Building an Ethical Brand course is a comprehensive program designed to empower learners with essential skills in digital public relations and ethical branding. This course highlights the importance of maintaining a strong online presence, fostering positive relationships with target audiences, and upholding ethical standards in brand representation.

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AboutThisCourse

In today's digital age, there is a growing demand for PR professionals who can effectively navigate the online landscape and build trust with consumers. This course equips learners with the latest digital PR tools, techniques, and strategies to help them succeed in this competitive industry. By emphasizing the significance of ethical branding, this course also prepares learners to create and maintain authentic, transparent, and responsible brand identities that resonate with diverse audiences. Throughout the course, learners will develop practical skills in digital media monitoring, content creation, social media management, crisis communication, and data analysis. These skills are highly valued in various industries, making this course an excellent choice for professionals seeking to advance their careers in PR, marketing, communications, or related fields.

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CourseDetails

• Digital PR Fundamentals & Strategy: This unit will cover the basics of digital PR and creating a comprehensive strategy, including setting goals, identifying target audiences, and selecting appropriate channels.
• Building an Ethical Brand Online: This unit will focus on the importance of maintaining an ethical brand image in the digital age, addressing topics such as transparency, authenticity, and corporate social responsibility.
• Media Relations in the Digital Age: This unit will explore the evolving role of media relations in digital PR, including how to build relationships with influencers, bloggers, and journalists.
• Content Marketing for Digital PR: This unit will cover the use of content marketing in digital PR, including the creation, distribution, and promotion of engaging and relevant content.
• Social Media for Digital PR: This unit will examine the role of social media in digital PR, including social listening, community management, and social media advertising.
• SEO for Digital PR: This unit will delve into the relationship between digital PR and SEO, including link building, keyword research, and on-page optimization.
• Metrics and Analytics for Digital PR: This unit will explore the use of data and analytics in digital PR, including how to measure the effectiveness of campaigns, set KPIs, and analyze results.
• Digital Crisis Management: This unit will address the importance of crisis management in digital PR, including how to prepare for and respond to negative publicity or online threats.
• Future Trends in Digital PR: This unit will look at emerging trends and technologies in digital PR, including AI, VR, and AR, and how to leverage them for maximum impact.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE DIGITAL PR & BUILDING AN ETHICAL BRAND

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London School of International Business (LSIB)

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05 May 2025

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