Executive Development Programme in Creating a Disability-Inclusive Marketing Plan

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The Executive Development Programme in Creating a Disability-Inclusive Marketing Plan is a certificate course designed to empower professionals with the skills to develop inclusive marketing strategies. This program highlights the importance of catering to the underserved disability market, currently valued at $13 trillion.

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AboutThisCourse

By 2030, this demographic's consumer spending power is expected to reach $15 trillion, making it a critical segment for businesses to target. Enrollees will learn how to conduct market research, analyze consumer behavior, and create marketing plans tailored to the disability community. Upon completion, learners will be equipped with essential skills to drive innovation, promote diversity, and foster inclusivity in their marketing initiatives. This course offers a valuable opportunity for career advancement and equips professionals with the tools to effectively reach and engage a diverse customer base.

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CourseDetails

• Understanding Disability Marketing: An Overview
• Disability Inclusion: Importance, Benefits and Challenges
• Identifying Disability Segments: Market Research and Analysis
• Crafting Disability-Inclusive Messaging: Tone, Language and Visuals
• Accessible Marketing Channels: Digital, Social Media, Traditional Media
• Inclusive Product Development and Packaging Design
• Measuring Success: Metrics, KPIs and Data Analysis
• Legal and Ethical Considerations in Disability Marketing
• Case Studies: Successful Disability-Inclusive Marketing Campaigns

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN CREATING A DISABILITY-INCLUSIVE MARKETING PLAN
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London School of International Business (LSIB)
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05 May 2025
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