Global Certificate in Email Marketing: Mobile Customer Engagement

Name: Global Certificate in Email Marketing: Mobile Customer Engagement
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The Global Certificate in Email Marketing: Mobile Customer Engagement is a comprehensive course that empowers learners with the essential skills to excel in email marketing, with a particular focus on mobile customer engagement. This certification is crucial in today's digital era, where mobile devices have become the primary means of online communication.

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AboutThisCourse

This course is designed to meet the growing industry demand for professionals who can create effective email marketing campaigns that engage mobile users. Learners will gain a deep understanding of the latest email marketing trends, best practices, and strategies, as well as how to leverage mobile technology to maximize customer engagement and conversion rates. By the end of this course, learners will be equipped with the skills to design, implement, and manage successful email marketing campaigns that drive mobile customer engagement. This certification will not only enhance their professional skills but also provide a significant boost to their career advancement opportunities in this rapidly evolving field.

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CourseDetails

• Email Marketing Fundamentals: Understanding the basics of email marketing, its importance, and how it drives mobile customer engagement.
• Mobile Email Design: Best practices for designing mobile-friendly emails, including responsive design, single column layouts, and clear call-to-actions.
• Segmentation and Personalization: Strategies for segmenting email lists and personalizing email content to increase engagement and conversions.
• Email Automation: Implementing automated email campaigns, such as welcome series, abandoned cart emails, and post-purchase follow-ups.
• Data Analysis and Metrics: Analyzing email marketing metrics, such as open rates, click-through rates, and conversions, to optimize campaigns.
• Deliverability and Compliance: Ensuring emails reach the inbox and adhering to email marketing regulations, such as GDPR and CAN-SPAM.
• Integrating Email with Other Channels: Coordinating email marketing with other digital marketing channels, such as social media, search engine marketing, and content marketing.
• Customer Journey Mapping: Mapping the customer journey and understanding how email marketing fits into the overall customer experience.
• Email Marketing Trends: Keeping up-to-date with the latest email marketing trends and best practices.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN EMAIL MARKETING: MOBILE CUSTOMER ENGAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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