Certificate Video Production: PR Core Principles

Name: Certificate Video Production: PR Core Principles
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The Certificate Video Production: PR Core Principles course is a comprehensive program designed to equip learners with essential skills in video production for public relations. This course emphasizes the importance of visual storytelling and its impact on modern communication strategies.

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AboutThisCourse

In today's digital age, video production is a vital component of PR, with industry demand for skilled professionals at an all-time high. This course provides learners with a solid understanding of PR video production principles and practices, enabling them to create engaging and effective video content that resonates with audiences. Through hands-on training and practical exercises, learners will develop skills in pre-production, production, and post-production, including scriptwriting, lighting, sound, editing, and distribution. Upon completion, learners will be well-prepared to advance their careers in PR, marketing, journalism, and communication fields.

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CourseDetails

• Video Production Fundamentals
• Understanding PR Core Principles
• Pre-production Planning for Video PR
• Storytelling and Scriptwriting for PR
• Video Production Equipment and Tools
• Filming Techniques for Professional Video PR
• Sound Design and Music Selection
• Post-production Editing for Video PR
• Distribution and Promotion Strategies for PR Videos
• Evaluating Success: Video Metrics and Analytics

CareerPath

In the UK's video production industry, various roles contribute to the success of certificate programmes focused on Public Relations (PR) core principles. The 3D pie chart above illustrates the job market trends for these roles, providing insight into their demand and relevance in the industry. Camera operators, accounting for 25% of the market, play a pivotal role in capturing high-quality visuals. Video editors, with a 20% share, masterfully piece together footage and create engaging narratives. Directors of Photography, screenwriters, producers, sound designers, and lighting technicians—all contributing 10% each—complete the production process, ensuring a well-rounded and professional final product. Understanding these job market trends is crucial for those pursuing a career in video production or PR, as it showcases the in-demand skills and roles that can drive success. By being aware of the industry landscape, professionals can make informed decisions about their career paths and invest in the appropriate education and training to stand out in the competitive UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE VIDEO PRODUCTION: PR CORE PRINCIPLES

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London School of International Business (LSIB)

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05 May 2025

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