Certificate in Marketing Analytics: Power BI Essentials

Name: Certificate in Marketing Analytics: Power BI Essentials
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The Certificate in Marketing Analytics: Power BI Essentials is a crucial course designed to equip learners with essential skills in marketing analytics. This program emphasizes the use of Power BI, a leading data visualization tool, to help organizations make informed decisions.

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AboutThisCourse

In today's data-driven world, the demand for professionals with marketing analytics skills has never been higher. According to IBM, there will be a 28% increase in demand for data and analytics professionals by 2024. This course prepares learners to meet this demand by providing hands-on experience with Power BI, enabling them to analyze and interpret complex marketing data. By completing this certificate course, learners will not only gain a solid understanding of Power BI but also develop skills in data analysis, visualization, and storytelling. These skills are essential for career advancement in marketing, sales, and related fields. Equipped with these tools, learners can help organizations unlock valuable insights and drive business success.

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CourseDetails

• Understanding Marketing Analytics
• Introduction to Power BI
• Setting Up Power BI for Marketing Analytics
• Data Visualization with Power BI
• Importing Marketing Data into Power BI
• Analyzing Marketing Data with Power BI
• Creating Dashboards for Marketing Analytics in Power BI
• Power BI Modeling for Marketing Analytics
• Interpreting Results from Power BI Marketing Analytics
• Best Practices for Power BI Marketing Analytics

CareerPath

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This section features a 3D pie chart powered by Google Charts, highlighting the UK's marketing analytics job market trends. The primary roles displayed include Marketing Analyst, Data Scientist, Business Intelligence Analyst, and Marketing Manager. The chart is responsive, adapting to different screen sizes with a width of 100% and a height of 400px. The transparent background and lack of additional background color provide a clean, modern look. The 3D effect adds depth and visual interest, making it easier to distinguish between the various roles in the marketing analytics field. The legend, located at the bottom of the chart, provides clear explanations for each slice, ensuring users can quickly understand the data presented. The percentages displayed in the chart are based on industry-relevant statistics, making it an invaluable resource for professionals looking to stay informed about marketing analytics job trends in the UK. By utilizing Google Charts' powerful data visualization capabilities, this section offers a compelling and interactive way to explore and understand the marketing analytics landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN MARKETING ANALYTICS: POWER BI ESSENTIALS

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London School of International Business (LSIB)

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05 May 2025

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