Executive Development Programme in AdTech & Business

Name: Executive Development Programme in AdTech & Business
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The Executive Development Programme in AdTech & Business is a comprehensive certificate course designed to meet the growing industry demand for professionals with expertise in digital advertising technology. This program emphasizes the importance of AdTech in today's data-driven marketing landscape and equips learners with essential skills to advance their careers in this field.

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AboutThisCourse

By combining theory and practice, the course covers key AdTech concepts, including programmatic advertising, data management platforms, and digital analytics. It also delves into the business side of AdTech, exploring topics such as marketing strategy, customer experience, and revenue optimization. Learners will gain hands-on experience with industry-leading AdTech platforms and tools, preparing them to excel in roles such as AdTech specialist, digital marketing manager, or programmatic advertising consultant. With a focus on real-world applications and practical skills, this program is an excellent opportunity for professionals to enhance their expertise and stay ahead in the competitive AdTech industry.

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CourseDetails

• AdTech Fundamentals
• Programmatic Advertising
• Data-Driven Marketing Strategies
• AdTech Analytics and Business Intelligence
• Cross-Channel Advertising Techniques
• Digital Advertising Formats and Channels
• AdTech Regulations and Compliance
• Leading AdTech Industry Trends
• Building and Managing AdTech Teams

CareerPath

In the ever-evolving landscape of AdTech and Business, staying updated with job market trends and skill demands is vital for career growth. This 3D Pie chart represents the distribution of roles in an Executive Development Programme tailored for AdTech and Business professionals in the UK. 1. **Digital Strategist (12%)** Digital strategists lead the development and execution of digital marketing campaigns, harnessing data-driven strategies to maximise ROI and reach business objectives. 2. **Data Analyst (20%)** Data analysts collect, process, and interpret complex digital data, uncovering valuable insights that drive informed business decisions and fuel growth in the AdTech industry. 3. **Marketing Technologist (15%)** Marketing technologists bridge the gap between marketing and technology, leveraging their expertise to streamline marketing operations and improve overall performance. 4. **AdTech Specialist (25%)** AdTech specialists navigate the complex world of advertising technology, enabling businesses to effectively engage with their target audience and optimise ad spend. 5. **Business Development Manager (28%)** Business development managers drive growth and expansion by identifying new revenue opportunities, establishing strategic partnerships, and nurturing client relationships. This engaging and transparent 3D Pie chart showcases the balance of roles in an Executive Development Programme designed for professionals in AdTech and Business. Being mindful of these trends will help you stay informed, make strategic career decisions, and seize opportunities in the UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN ADTECH & BUSINESS

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London School of International Business (LSIB)

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05 May 2025

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