Executive Development Programme Social Media Strategic Planning

Name: Executive Development Programme Social Media Strategic Planning
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The Executive Development Programme Social Media Strategic Planning certificate course is a valuable opportunity for professionals seeking to enhance their digital marketing skills. With the increasing importance of social media in business strategy, there is a high industry demand for experts who can create and implement effective social media plans.

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AboutThisCourse

This course equips learners with essential skills in social media strategic planning, including conducting social media audits, developing buyer personas, and creating social media content calendars. Learners will also gain an understanding of social media analytics and how to use data to inform social media strategy. By completing this course, learners will be able to demonstrate their expertise in social media strategy, making them attractive candidates for career advancement in fields such as marketing, public relations, and communications. The skills and knowledge gained in this course are immediately applicable to the workplace, providing learners with a competitive edge in their careers.

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CourseDetails

• Social Media Strategic Planning
• Social Media Audit
• Setting Social Media Goals and Objectives
• Identifying Target Audience for Social Media
• Content Creation and Curation for Social Media
• Social Media Platform Selection and Optimization
• Social Media Advertising and Promotion Strategy
• Social Media Analytics and Metrics
• Social Media Crisis Management
• Continuous Social Media Strategy Evaluation and Improvement

CareerPath

In the ever-evolving landscape of digital marketing, the demand for skilled professionals continues to grow. Our Executive Development Programme in Social Media Strategic Planning is designed to equip you with the latest trends and best practices in this high-growth field. The 3D pie chart below showcases the percentage distribution of popular social media marketing roles in the UK, shedding light on the industry's current job market landscape. Let's explore each role and its industry relevance: 1. **Marketing Manager**: Overseeing marketing efforts and strategizing for success, these professionals optimize social media campaigns and align them with overall business goals. 2. **Digital Marketing Specialist**: Focusing on online channels, these experts manage digital marketing campaigns, driving traffic, and enhancing brand awareness. 3. **Social Media Manager**: Curating brand content, managing online communities, and engaging with audiences, social media managers play a critical role in shaping brand perception. 4. **Content Marketing Specialist**: Creating and distributing valuable content, these specialists attract and retain a clearly defined audience, fostering brand loyalty. 5. **SEO Specialist**: Utilizing search engine optimization techniques, these professionals boost website traffic and improve search engine rankings. 6. **PPC Specialist**: Overseeing paid advertising campaigns, these experts help businesses reach their target audience and generate leads. As you progress through our Executive Development Programme, you'll gain in-depth knowledge and skills associated with these roles, positioning yourself for success in the dynamic world of social media marketing.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME SOCIAL MEDIA STRATEGIC PLANNING

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London School of International Business (LSIB)

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05 May 2025

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