Professional Certificate in Social Media & Content Optimization

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The Professional Certificate in Social Media & Content Optimization is a comprehensive course designed to equip learners with essential skills for career advancement in today's digital landscape. This course is of utmost importance as social media has become an integral part of businesses' marketing strategies, with 91% of businesses using social media for marketing in 2021.

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AboutThisCourse

The course covers a range of topics, including social media marketing, content optimization, and analytics. Learners will gain hands-on experience with industry-standard tools and platforms, enabling them to create effective social media campaigns and optimize content for maximum engagement and reach. By the end of the course, learners will have a solid understanding of social media best practices, content strategy, and analytics, making them highly valuable to employers. According to LinkedIn, jobs requiring social media skills have seen a 46% year-over-year growth, emphasizing the industry's demand for skilled professionals.

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CourseDetails

• Unit 1: Introduction to Social Media & Content Optimization
• Unit 2: Social Media Platforms: Facebook, Twitter, LinkedIn, Instagram, Pinterest & More
• Unit 3: Content Creation & Curation: Images, Videos, Blogs & Infographics
• Unit 4: SEO Basics: Keywords, Metadata, Site Structure & Link Building
• Unit 5: Social Media Analytics: Tracking, Measuring & Improving Performance
• Unit 6: Content Strategy: Planning, Scheduling & Publishing
• Unit 7: Social Media Advertising: Paid Ads, Sponsored Content & Influencer Marketing
• Unit 8: Mobile Optimization: Mobile-Friendly Content, AMP & Responsive Design
• Unit 9: Reputation Management: Monitoring & Managing Online Reviews & Feedback
• Unit 10: Social Media Laws & Ethics: Privacy, Copyright, Trademark & Netiquette

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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PROFESSIONAL CERTIFICATE IN SOCIAL MEDIA & CONTENT OPTIMIZATION
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London School of International Business (LSIB)
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05 May 2025
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