Masterclass Certificate in Marketing Analytics Mastery

Name: Masterclass Certificate in Marketing Analytics Mastery
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The Masterclass Certificate in Marketing Analytics Mastery is a comprehensive course designed to equip learners with essential skills for career advancement in the marketing industry. This program focuses on data-driven marketing strategies, arming students with the ability to analyze consumer behavior, leverage digital tools, and optimize campaigns for maximum ROI.

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AboutThisCourse

In today's data-driven world, marketing analysts are in high demand across various industries. According to the Bureau of Labor Statistics, employment of market research analysts is projected to grow 22% from 2020 to 2030, much faster than the average for all occupations. By earning this certificate, learners demonstrate a mastery of marketing analytics, providing them with a competitive edge in the job market. The course covers critical areas such as statistical analysis, customer segmentation, A/B testing, and predictive modeling, empowering students to make informed, data-backed decisions that drive business growth.

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CourseDetails

• Unit 1: Introduction to Marketing Analytics
• Unit 2: Data Collection and Analysis for Marketing
• Unit 3: Marketing Metrics and KPIs
• Unit 4: Customer Segmentation and Personas
• Unit 5: Campaign Evaluation and Optimization
• Unit 6: Predictive Analytics in Marketing
• Unit 7: Marketing Attribution Modeling
• Unit 8: A/B Testing and Experimentation in Marketing
• Unit 9: Data Visualization and Storytelling for Marketers
• Unit 10: Ethics and Privacy in Marketing Analytics

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN MARKETING ANALYTICS MASTERY

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London School of International Business (LSIB)

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05 May 2025

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