Global Certificate in Digital PR: Building Online Authority

Name: Global Certificate in Digital PR: Building Online Authority
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The Global Certificate in Digital PR: Building Online Authority is a comprehensive course designed to meet the growing industry demand for digital public relations professionals. This course emphasizes the importance of building and maintaining a strong online presence for individuals and organizations.

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AboutThisCourse

By enrolling in this program, learners will gain essential skills in content marketing, social media, data analysis, and SEO. The course is project-based, enabling students to gain hands-on experience and build a robust portfolio. With the increasing shift towards digital communication, this course is crucial for professionals looking to advance their careers in PR, marketing, and communication fields. Upon completion, learners will receive a globally recognized certificate, showcasing their expertise in Digital PR.

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CourseDetails

• Unit 1: Introduction to Digital PR & Building Online Authority
• Unit 2: Understanding Search Engine Optimization (SEO) & its Role in Digital PR
• Unit 3: Content Marketing Strategy for Digital PR
• Unit 4: Social Media Management & Online Reputation Monitoring
• Unit 5: Influencer Marketing & Outreach
• Unit 6: Email Marketing & Newsletter Campaigns
• Unit 7: Analytics & Metrics in Digital PR
• Unit 8: Building Relationships with Journalists & Bloggers
• Unit 9: Crafting the Perfect Pitch & Press Release
• Unit 10: Managing Crisis Communication in Digital PR

CareerPath

In the UK's ever-evolving job market, digital PR professionals are in high demand. The field includes various roles such as Social Media Managers, Digital PR Specialists, Content Marketing Managers, Online Reputation Managers, and SEO Specialists. This 3D pie chart represents the percentage distribution of these roles, providing a clear view of their market presence. With the rise of online platforms, businesses increasingly rely on digital PR to build their online authority. Social Media Managers focus on engaging audiences through social channels, while Digital PR Specialists establish and maintain relationships with online influencers and publications. Content Marketing Managers create and distribute valuable content to attract and retain a target audience, and Online Reputation Managers monitor, address, and mitigate any negative mentions about their organization on the web. SEO Specialists optimize websites for search engines, increasing visibility and attracting organic traffic. This 3D pie chart illustrates the growing need for professionals skilled in digital PR, enabling you to make informed decisions when planning your career or staffing strategies.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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GLOBAL CERTIFICATE IN DIGITAL PR: BUILDING ONLINE AUTHORITY

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London School of International Business (LSIB)

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05 May 2025

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