Certificate in Data-Driven Advertising: Testing & Insights

Name: Certificate in Data-Driven Advertising: Testing & Insights
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The Certificate in Data-Driven Advertising: Testing & Insights is a comprehensive course designed to empower learners with the essential skills needed to thrive in today's data-driven advertising landscape. This course focuses on the importance of data-driven decision-making, experimentation, and analysis in advertising, providing learners with the tools and techniques to drive successful advertising campaigns.

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AboutThisCourse

In an era where businesses demand data-backed insights, this course is increasingly relevant, equipping learners with the skills to measure and optimize advertising performance. The course covers topics such as A/B testing, multivariate testing, data analysis, and interpretation, enabling learners to make informed decisions that drive business growth. By completing this course, learners will be able to demonstrate their expertise in data-driven advertising, making them highly valuable to employers. This course is an excellent opportunity for marketers, advertising professionals, and data analysts to enhance their skillset, advance their careers, and stay competitive in the ever-evolving advertising industry.

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CourseDetails

• Data Collection Methods
• A/B Testing and Experimentation
• Statistical Analysis for Advertising
• Interpreting Data Visualizations
• Key Performance Indicator (KPI) Selection
• Conversion Rate Optimization (CRO)
• Attribution Modeling
• Customer Lifetime Value Analysis (CLV)
• Data-Driven Decision Making in Advertising

CareerPath

The Certificate in Data-Driven Advertising: Testing & Insights program equips learners with in-demand skills for the UK job market. This section features a 3D pie chart that highlights the demand for various skills relevant to data-driven advertising. The primary skills desired by employers in this field include: 1. **Data Analysis**: With 35% demand, data analysis is a critical skill for data-driven advertising professionals. This skill helps in understanding customer behavior, tracking marketing campaign performance, and optimizing ad spend. 2. **Digital Marketing**: Coming in second, with 25% demand, digital marketing skills are essential in developing, executing, and optimizing online marketing campaigns. 3. **Data Visualization**: Demanded by 20% of employers, data visualization skills help convey complex data insights in an easily digestible format. 4. **Machine Learning**: With 15% demand, machine learning skills enable professionals to build predictive models and automate decision-making processes. 5. **Artificial Intelligence**: Representing 5% of the demand, AI skills empower professionals to build advanced, intelligent systems for advertising. The Certificate in Data-Driven Advertising: Testing & Insights program covers these in-demand skills and prepares learners for success in the evolving UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN DATA-DRIVEN ADVERTISING: TESTING & INSIGHTS

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London School of International Business (LSIB)

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05 May 2025

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