Professional Certificate in Facebook Ads for Strategic Communication

Name: Professional Certificate in Facebook Ads for Strategic Communication
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The Professional Certificate in Facebook Ads for Strategic Communication is a powerful course designed to equip learners with the skills needed to excel in digital marketing. This program focuses on Facebook Ads, a platform used by over 2.

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AboutThisCourse

7 billion people worldwide, making it a vital tool for strategic communication. In this course, you'll learn how to create, manage, and optimize Facebook ad campaigns, gaining insights into audience targeting, ad placement, and performance analysis. The course emphasizes the importance of aligning communication strategies with business goals, ensuring that your marketing efforts drive results. With the growing demand for digital marketing professionals, this certificate course is an excellent opportunity to enhance your skillset and advance your career. By mastering Facebook Ads, you'll demonstrate your ability to leverage data-driven insights, improve brand awareness, and increase revenue for organizations—making you an invaluable asset in today's digital-focused job market.

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CourseDetails

• Facebook Ads Manager Fundamentals: Creating a Facebook Ads Manager account, understanding the interface, and navigating through various ad creation tools.
• Defining Ad Objectives & Audience Targeting: Identifying campaign goals, setting up target audiences, and understanding audience demographics, interests, and behaviors.
• Facebook Ad Placements: Exploring various ad placements, including Facebook, Instagram, Audience Network, and Messenger, and determining optimal placements for specific campaigns.
• Creating Engaging Facebook Ad Content: Developing visual and written content that resonates with the target audience, adheres to Facebook's ad policies, and drives conversions.
• Facebook Ad Budgeting & Bidding Strategies: Managing ad budgets, determining bidding strategies, and understanding the impact of automated rules on ad performance.
• Facebook Pixel & Conversion Tracking: Installing and configuring the Facebook pixel, tracking conversions, and optimizing campaigns for specific conversion events.
• Analyzing Facebook Ad Performance: Interpreting Facebook ad metrics, creating custom reports, and making data-driven decisions to improve campaign performance.
• A/B Testing & Campaign Optimization: Designing A/B tests, analyzing results, and implementing optimization techniques to improve ad performance and ROAS.
• Facebook Ad Policies & Best Practices: Understanding Facebook's ad policies, best practices for ad creation, and utilizing Facebook's resources for ad creators.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN FACEBOOK ADS FOR STRATEGIC COMMUNICATION

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London School of International Business (LSIB)

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05 May 2025

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