Executive Development Programme in E-commerce Sales Management
-- ViewingNowThe Executive Development Programme in E-commerce Sales Management is a certificate course designed to empower professionals with the latest skills in digital commerce. This programme is critical for career advancement in today's technology-driven business environment, where e-commerce has become a necessity rather than an option.
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โข E-commerce Sales Management Fundamentals: Understanding the basics of e-commerce sales management, including sales strategies, customer acquisition, and order fulfillment.
โข Digital Marketing for E-commerce: Exploring various digital marketing channels and techniques, such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
โข Customer Relationship Management (CRM) in E-commerce: Learning the importance of CRM in e-commerce, including data-driven customer segmentation, personalization, and retention strategies.
โข E-commerce Analytics and Data-Driven Decision Making: Analyzing sales data, customer behavior, and website metrics to make informed decisions and optimize sales performance.
โข Sales Funnel Optimization: Understanding and optimizing the sales funnel, including A/B testing, landing page optimization, and conversion rate optimization.
โข Mobile E-commerce: Exploring the growing trend of mobile e-commerce, including mobile optimization, mobile apps, and mobile marketing strategies.
โข E-commerce Payment and Security: Understanding e-commerce payment gateways, fraud prevention, and data security best practices.
โข International E-commerce Sales Management: Learning the complexities of international e-commerce sales management, including cross-border shipping, taxation, and cultural differences.
โข Ethical Considerations in E-commerce Sales Management: Understanding the ethical considerations of e-commerce sales management, such as data privacy, marketing ethics, and corporate social responsibility.
Note: These units are not ranked in any particular order and can be adjusted based on the specific needs and goals of the executive development programme.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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