Certificate in E-commerce Sales Tracking: Key Performance Indicators

Name: Certificate in E-commerce Sales Tracking: Key Performance Indicators
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The Certificate in E-commerce Sales Tracking: Key Performance Indicators course is a powerful program designed to equip learners with the essential skills needed to excel in the digital commerce industry. This course focuses on sales tracking and KPIs, providing a comprehensive understanding of the metrics that matter most in e-commerce.

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AboutThisCourse

In today's data-driven world, the ability to track and analyze sales data is critical for success. This course covers the most important KPIs, including conversion rate, average order value, and customer lifetime value, and teaches learners how to use this data to make informed decisions that drive growth and revenue. With this certification, learners will be able to demonstrate their expertise in e-commerce sales tracking, making them valuable assets in any organization. With the explosive growth of e-commerce, there is a high demand for professionals who can effectively track and analyze sales data. By completing this course, learners will be well-prepared to take on new challenges and advance their careers in this exciting and rapidly evolving industry.

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CourseDetails

• E-commerce Sales Tracking Basics
• Understanding Key Performance Indicators (KPIs)
• Importance of E-commerce Sales Tracking
• Types of E-commerce Sales Tracking KPIs
• Setting Up E-commerce Sales Tracking Systems
• Analyzing E-commerce Sales Tracking Data
• Improving E-commerce Sales with KPIs
• Common E-commerce Sales Tracking Mistakes to Avoid
• Case Studies on E-commerce Sales Tracking Success
• Best Practices for E-commerce Sales Tracking KPIs

CareerPath

The Certificate in E-commerce Sales Tracking program prepares learners to excel in the growing field of e-commerce sales tracking. This certificate track focuses on teaching students to monitor and analyze sales data, enabling businesses to expand their online presence and reach a wider customer base. With the increasing demand for e-commerce sales tracking professionals, this certificate track offers an excellent opportunity for individuals looking to advance their careers in the digital marketing landscape. In the UK market, the following skills are highly sought after by employers looking for e-commerce sales tracking professionals: 1. Google Analytics: A versatile tool used to track and analyze website traffic, user behavior, and e-commerce performance. With 45% of job postings requiring this skill, it is crucial to master Google Analytics to stay competitive in the field. 2. CRM Systems (e.g. Salesforce): Customer Relationship Management (CRM) systems help companies manage their interactions with current and potential customers. Learning CRM platforms like Salesforce allows professionals to optimize sales processes and improve customer relationships. 3. SEO & SEM: Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are essential for boosting the visibility of e-commerce websites in search engine results. Knowledge in SEO and SEM (20%) enables professionals to create effective strategies for attracting and converting online shoppers. 4. Data Analysis Tools (e.g. Excel): Data analysis skills are vital for e-commerce sales tracking professionals to make informed decisions based on sales data. Microsoft Excel, a popular data analysis tool, is required in 9% of job postings. 5. Social Media Advertising: Although only 6% of job postings require social media advertising skills, understanding how to create and manage social media campaigns can help e-commerce sales tracking professionals maximize the reach of online stores and products. With a Certificate in E-commerce Sales Tracking, professionals can develop their skills in these areas and enhance their job prospects in the UK's growing e-commerce market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN E-COMMERCE SALES TRACKING: KEY PERFORMANCE INDICATORS

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London School of International Business (LSIB)

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05 May 2025

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