Executive Development Programme in Driving Marketing Growth

Name: Executive Development Programme in Driving Marketing Growth
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The Executive Development Programme in Driving Marketing Growth certificate course is a valuable professional development opportunity. This program is designed to equip learners with essential marketing skills demanded by the industry.

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AboutThisCourse

It focuses on teaching strategic marketing approaches, data-driven decision making, and innovative thinking required to excel in today's dynamic marketing landscape. By enrolling in this course, learners will gain a comprehensive understanding of marketing growth strategies, customer experience management, and digital marketing. They will also learn how to harness the power of data analytics to drive marketing decisions, and how to develop and implement effective marketing plans. This program is ideal for marketing professionals looking to advance their careers, as well as those in other functions who want to develop their marketing skills. By completing this course, learners will be equipped with the skills and knowledge needed to drive marketing growth and lead successful marketing teams.

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CourseDetails

• Driving Marketing Growth: An Overview
• Understanding Market Research and Analysis
• Customer Segmentation and Targeting Strategies
• Product Development and Marketing
• Multi-Channel Marketing: Leveraging Digital and Traditional Channels
• Branding and Positioning for Competitive Advantage
• Metrics and Analytics for Marketing Performance
• Building and Leading High-Performing Marketing Teams
• Innovation and Disruption in Marketing

CareerPath

The Executive Development Programme for Driving Marketing Growth includes the following roles in demand in the UK market: - **Marketing Director**: With a 12% share of the market, these professionals lead marketing efforts and shape brand strategies. - **Marketing Manager**: Holding a 28% share, Marketing Managers develop and execute comprehensive marketing plans. - **Digital Marketing Manager**: These experts (22% share) specialize in online marketing, managing websites, social media, and email campaigns. - **Content Marketing Manager**: With a 15% share, they create and manage content strategies to engage audiences and attract leads. - **SEO Specialist**: Holding a 13% share, SEO Specialists optimize websites for search engines to improve visibility and drive traffic. - **Social Media Manager**: With a 10% share, they oversee social media channels to build brand awareness and engage with the audience.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
RegularCertificateDelivery
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EXECUTIVE DEVELOPMENT PROGRAMME IN DRIVING MARKETING GROWTH

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London School of International Business (LSIB)

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05 May 2025

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