Masterclass Certificate in Digital Audience Persona Development
-- ViewingNowThe Masterclass Certificate in Digital Audience Persona Development is a comprehensive course designed to equip learners with the essential skills needed to excel in today's data-driven marketing landscape. This course focuses on the importance of creating data-informed audience personas to drive effective digital marketing strategies.
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โข Unit 1: Introduction to Digital Audience Persona Development
โข Unit 2: Understanding User Research and Data Collection
โข Unit 3: Identifying Key Demographics and Firmographics
โข Unit 4: Analyzing User Behavior and Online Activities
โข Unit 5: Creating Detailed Persona Profiles
โข Unit 6: Utilizing Psychographics for Enhanced Persona Understanding
โข Unit 7: Segmentation Strategies for Targeted Marketing
โข Unit 8: Leveraging Personas in Content Strategy and Campaign Planning
โข Unit 9: Measuring and Optimizing Persona Effectiveness
โข Unit 10: Best Practices and Case Studies in Digital Audience Persona Development
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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