Advanced Certificate in Google News: Results-Oriented Strategies

Name: Advanced Certificate in Google News: Results-Oriented Strategies
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The Advanced Certificate in Google News: Results-Oriented Strategies is a comprehensive course designed to equip learners with the skills needed to maximize Google's news platform for career advancement. This program is crucial in today's digital age, where staying informed and up-to-date with the latest news and trends is more important than ever.

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AboutThisCourse

This certificate course is in high demand across various industries, as it provides learners with the knowledge and expertise to leverage Google's news tools to drive results and achieve business objectives. By the end of the course, learners will have a deep understanding of how to use Google News Initiative tools, such as Google Trends, Publisher Center, and Public Data Explorer, to stay ahead of the competition and make informed decisions. With a focus on hands-on training and practical application, this course equips learners with the essential skills needed to excel in their careers. By completing this program, learners will be able to demonstrate their expertise in using Google News to drive results, making them highly valuable to potential employers and clients.

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• Advanced Google News Algorithms: Understanding how Google News ranks and curates articles is crucial for success. This unit will delve into the complex algorithms that power Google News, providing insights into how to optimize content for better visibility. • Google News Optimization Techniques: This unit will explore various tactics to improve the visibility of news articles on Google News, including headline optimization, tagging, and structured data implementation. • Leveraging Google Trends for News: Google Trends is a powerful tool for identifying trending topics and optimizing content for search. This unit will teach learners how to use Google Trends to inform their news strategy and improve their search rankings. • AMP for News Publishers: Accelerated Mobile Pages (AMP) is a Google-backed initiative that enables faster loading times for mobile web pages. This unit will cover the benefits of AMP for news publishers and provide guidance on implementation. • Google News Publisher Center: The Google News Publisher Center is a platform that allows news publishers to manage their presence on Google News. This unit will explore the features of the Publisher Center and provide best practices for using it to optimize content. • Measuring Success with Google News Analytics: This unit will cover the key metrics to track when measuring the success of a news strategy on Google News, including click-through rates, search rankings, and engagement metrics. • Advanced SEO for News Websites: This unit will delve into advanced SEO techniques specific to news websites, including keyword research, on-page optimization, and link building. • Social Media and Google News: Social media is a powerful tool for promoting news content and driving traffic. This unit will explore the intersection of social media and Google News, providing strategies for optimizing content for both. • Legal and Ethical Considerations for News Publishers: This unit will cover the legal and ethical considerations for news publishers, including copyright law, fair use, and journalistic ethics.

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ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN GOOGLE NEWS: RESULTS-ORIENTED STRATEGIES

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London School of International Business (LSIB)

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05 May 2025

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