Advanced Certificate in Ad Platform Integrations

Name: Advanced Certificate in Ad Platform Integrations
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The Advanced Certificate in Ad Platform Integrations is a comprehensive course designed to equip learners with the essential skills needed to excel in today's dynamic digital advertising industry. This course focuses on the integration of various ad platforms, providing learners with a deep understanding of how to optimize advertising campaigns for maximum impact.

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AboutThisCourse

In an era where businesses are increasingly relying on digital advertising to reach their target audiences, the demand for professionals with advanced skills in ad platform integrations has never been higher. This course is designed to meet that demand, providing learners with the knowledge and skills needed to advance their careers in this exciting and rapidly evolving field. Throughout the course, learners will explore a range of topics, including programmatic advertising, demand-side platforms, data management platforms, and cross-channel attribution. By the end of the course, learners will be able to design and implement advanced advertising strategies that leverage the power of integrated ad platforms, providing their organizations with a competitive edge in the digital marketplace.

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CourseDetails

• Ad Platform Ecosystems
• Advanced Ad Network Integrations
• Implementing Header Bidding Solutions
• Server-to-Server (S2S) Integrations
• Data Management & Targeting Platforms
• Advanced Ad Operations & Reporting
• Mobile App Monetization Strategies
• Ad Fraud Prevention & Detection
• Advanced Retargeting Techniques
• Cross-Device Tracking & Attribution

CareerPath

The Advanced Certificate in Ad Platform Integrations is a comprehensive course designed to equip professionals with the skills needed to succeed in the dynamic world of online advertising. With a focus on Google's ad platforms, students will gain hands-on experience in various ad tools and platforms to create, manage, and optimize campaigns. This section highlights the job market trends, salary ranges, and skill demand in the UK for roles related to this certificate program. The 3D pie chart below offers a visual representation of the industry relevance of each role. 1. Display & Video 360 Specialist: As a 25% share of the pie indicates, Display & Video 360 specialists are in high demand due to their ability to manage programmatic media buying and data-driven campaigns. 2. Google Ads Specialist: Representing 30% of the industry, Google Ads specialists are essential for creating and managing effective search and shopping campaigns. 3. Search Ads 360 Specialist: With a 15% share, Search Ads 360 specialists streamline campaign management, improve performance, and unlock advanced reporting capabilities. 4. Google Analytics Specialist: Google Analytics specialists, accounting for 20% of the market, provide critical insights that inform data-driven decisions and marketing strategies. 5. Programmatic Advertising Specialist: Completing the chart with a 10% share, programmatic advertising specialists are experienced in automating and optimizing ad placements using AI technology.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN AD PLATFORM INTEGRATIONS

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London School of International Business (LSIB)

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05 May 2025

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