Global Certificate in Ad Testing & Measurement

Name: Global Certificate in Ad Testing & Measurement
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The Global Certificate in Ad Testing & Measurement is a comprehensive course that equips learners with essential skills for career advancement in advertising and marketing. This course emphasizes the importance of ad testing and measurement in making data-driven decisions, which is critical in today's fast-paced business environment.

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AboutThisCourse

With the increasing demand for digital advertising, there is a growing need for professionals who can effectively test and measure ad performance. This course provides learners with the latest techniques and tools to evaluate ad campaigns, analyze consumer behavior, and optimize ad performance. By earning this certification, learners demonstrate their expertise in ad testing and measurement, which can lead to career advancement opportunities and higher salaries. The course covers various topics, including ad testing methodologies, measurement metrics, data analysis, and reporting, providing learners with a well-rounded understanding of the subject matter. In summary, the Global Certificate in Ad Testing & Measurement is a valuable course that prepares learners for the challenges of the modern advertising industry. By completing this course, learners will be equipped with the essential skills needed to succeed in this competitive field.

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CourseDetails

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Unit 1: Introduction to Ad Testing & Measurement
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Unit 2: Understanding Ad Metrics
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Unit 3: A/B Testing and Multivariate Testing
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Unit 4: Ad Creative Testing and Optimization
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Unit 5: Targeting and Segmentation in Ad Testing
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Unit 6: Ad Placement and Distribution Analysis
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Unit 7: Cross-Channel Ad Measurement
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Unit 8: Attribution Modeling in Ad Testing
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Unit 9: Data Analysis and Visualization Techniques for Ad Testing
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Unit 10: Best Practices and Emerging Trends in Ad Testing & Measurement

CareerPath

The **Global Certificate in Ad Testing & Measurement** prepares professionals for various roles in the UK job market, including Market Research Analyst, Marketing Manager, Data Analyst, and Digital Marketing Specialist. This section focuses on delivering relevant statistics using a 3D Pie chart, highlighting the demand for these roles and their respective salary ranges. The 3D Pie chart below offers a visual representation of the percentage distribution of these roles based on their industry relevance and current job market trends. With a transparent background and no added background color, the chart displays the prominence of each role in the ad testing and measurement domain. - Market Research Analysts play a crucial role in understanding market trends, consumer preferences, and competitive landscapes. They generally earn between £23,000 and £55,000 in the UK. - Marketing Managers are responsible for planning, executing, and overseeing marketing strategies and campaigns. Their salary ranges from £25,000 to £70,000 in the UK. - Data Analysts collect, process, and interpret complex data sets, enabling informed decision-making within organizations. They typically earn between £21,000 and £55,000 in the UK. - Digital Marketing Specialists focus on online advertising, social media, and e-commerce through various platforms and tools. Their salary ranges from £20,000 to £45,000 in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD TESTING & MEASUREMENT

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London School of International Business (LSIB)

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05 May 2025

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