Certificate in Modern Marketing: Driving Customer Engagement

Name: Certificate in Modern Marketing: Driving Customer Engagement
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The Certificate in Modern Marketing: Driving Customer Engagement is a comprehensive course designed to empower learners with the latest marketing strategies and tools. This program emphasizes the importance of customer engagement in today's digital landscape, addressing industry demand for professionals who can effectively reach, interact with, and retain customers.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in customer relationship management, social media marketing, content marketing, and data analysis. These skills are highly sought after by employers and can significantly enhance career advancement opportunities. The course combines theoretical knowledge with practical applications, ensuring that learners are well-equipped to succeed in the modern marketing industry. Invest in your professional development with the Certificate in Modern Marketing: Driving Customer Engagement and stay ahead in the competitive world of marketing.

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CourseDetails

• Digital Marketing Foundations
• Understanding Customer Segmentation and Targeting
• The Role of Social Media in Modern Marketing
• Content Marketing Strategy and Implementation
• SEO and SEM for Customer Engagement
• Email Marketing Best Practices
• Mobile Marketing and its Impact on Customer Engagement
• Metrics and Analytics for Measuring Marketing Success
• Leveraging Data for Personalized Customer Experiences
• Integrated Marketing Communications in the Digital Age

CareerPath

The **Certificate in Modern Marketing: Driving Customer Engagement** is a popular program for professionals seeking to expand their digital marketing skillset. This section features a 3D pie chart highlighting the demand for various marketing roles in the UK, using the latest job market trends and skill demand data. 1. **Digital Marketing Specialist**: Representing 35% of the market, these professionals create and implement digital marketing campaigns, measuring their success and optimizing them for better results. 2. **Content Marketing Coordinator**: This role encompasses 20% of the market, focusing on creating, editing, and managing content in various formats to attract and engage a target audience. 3. **Social Media Manager**: Making up 18% of the market, social media managers design and implement social media strategies to enhance brand presence and engagement. 4. **SEO Specialist**: Claiming 15% of the market, SEO specialists optimize websites and their content for search engines, increasing website traffic and visibility. 5. **Email Marketing Specialist**: Holding 12% of the market, these professionals create and manage email campaigns to nurture leads and engage customers throughout their journey. This 3D pie chart is designed with Google Charts, offering a transparent background and adjusting to various screen sizes. The chart is responsive and visually appealing, making it easy to understand the current trends in the modern marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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CERTIFICATE IN MODERN MARKETING: DRIVING CUSTOMER ENGAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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