Certificate in Advertising Analytics for Digital Marketing

Name: Certificate in Advertising Analytics for Digital Marketing
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The Certificate in Advertising Analytics for Digital Marketing is a comprehensive course designed to empower learners with critical skills in data-driven advertising. In today's digital age, understanding advertising analytics is paramount for businesses to optimize their marketing strategies and achieve success.

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AboutThisCourse

This course is in high industry demand as companies seek professionals who can interpret data, analyze advertising performance, and make data-driven decisions. By enrolling in this course, learners will gain essential skills in campaign tracking, KPI setting, and attribution modeling, providing them with a competitive edge in the job market. Through hands-on experience with industry-leading tools such as Google Analytics and Facebook Ads Manager, learners will develop a deep understanding of advertising analytics and how to use data to inform marketing decisions. Equipping learners with these skills, the Certificate in Advertising Analytics for Digital Marketing is an excellent investment in career advancement, whether you're an aspiring marketer or a seasoned professional looking to enhance your skillset.

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CourseDetails

• Introduction to Advertising Analytics for Digital Marketing
• Understanding Digital Advertising Metrics and KPIs
• Data Collection and Analysis for Digital Advertising
• Web Analytics for Digital Advertising Optimization
• Social Media Analytics for Digital Advertising Campaigns
• Search Engine Marketing (SEM) Analytics
• Display Advertising Analytics
• Mobile Advertising Analytics
• Email Marketing Analytics
• Attribution Modeling in Advertising Analytics

CareerPath

The Certificate in Advertising Analytics for Digital Marketing is a valuable credential in today's digital-focused world. With this certification, you can gain an edge in the competitive job market and access various roles, such as: 1. **Digital Marketing Specialist**: As a digital marketing specialist, you'll optimize and manage digital marketing campaigns across various platforms. This role typically sees a salary range between £25,000 and £40,000 in the UK. 2. **Performance Marketing Manager**: A performance marketing manager focuses on maximizing ROI from digital marketing campaigns and ensuring marketing efforts align with business goals. This role can earn between £35,000 and £60,000 in the UK. 3. **SEO Specialist**: SEO specialists help businesses improve search engine rankings and increase organic website traffic. In the UK, this role can expect a salary between £22,000 and £40,000. 4. **Content Marketing Manager**: Content marketing managers plan, develop, and manage content marketing strategies to engage audiences and promote brand awareness. The salary range for this role in the UK spans from £28,000 to £50,000. 5. **Social Media Manager**: Social media managers create and optimize social media strategies to enhance brand presence and engagement. In the UK, this role typically earns between £22,000 and £40,000. By pursuing the Certificate in Advertising Analytics for Digital Marketing, you can gain the skills and knowledge necessary to excel in these roles and increase your employability in the ever-evolving digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN ADVERTISING ANALYTICS FOR DIGITAL MARKETING

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London School of International Business (LSIB)

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05 May 2025

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