Advanced Certificate in Ad Campaign Metrics

Name: Advanced Certificate in Ad Campaign Metrics
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The Advanced Certificate in Ad Campaign Metrics is a comprehensive course designed to empower learners with the essential skills necessary for success in today's data-driven marketing landscape. This certificate program focuses on the importance of ad campaign metrics, providing learners with a deep understanding of key performance indicators (KPIs), attribution models, and data analysis techniques.

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AboutThisCourse

In an era where businesses demand data-driven decision-making, this course is in high industry demand. Learners will gain hands-on experience in measuring and optimizing ad campaign performance across various channels and platforms, ensuring they are well-equipped to drive growth and maximize ROI for their organizations. By completing this course, learners will not only develop a solid foundation in ad campaign metrics but also demonstrate their commitment to continuous learning and staying up-to-date with the latest industry trends. This certification will serve as a valuable asset for career advancement, opening up opportunities for learners to excel in roles such as Marketing Analyst, Digital Marketing Specialist, and Campaign Manager.

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CourseDetails

• Advanced Ad Metrics Overview • Understanding Key Performance Indicators (KPIs) • Importance of Attribution Models • Analyzing Click-Through Rates (CTR) • Cost Per Click (CPC) & Cost Per Thousand Impressions (CPM) Analysis • Conversion Tracking & Measuring Return on Ad Spend (ROAS) • Evaluating Campaign Reach & Frequency • Cross-Channel Ad Metrics • Advanced Reporting & Data Visualization Techniques • Utilizing Google Analytics for Ad Campaign Metrics

CareerPath

This section showcases the Advanced Certificate in Ad Campaign Metrics, featuring a 3D pie chart with relevant statistics on job market trends, salary ranges, or skill demand in the UK. The chart provides a visual representation of the most in-demand roles in the industry, such as Digital Marketing Manager, SEO Specialist, PPC Specialist, Content Marketing Specialist, Social Media Manager, and Data Analyst. Each role is presented with its corresponding percentage, highlighting the distribution of opportunities in the field. The chart has a transparent background and is responsive, adapting to all screen sizes.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN AD CAMPAIGN METRICS

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London School of International Business (LSIB)

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05 May 2025

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