Professional Certificate in Retail Market Research: Building a Data-Driven Strategy

Name: Professional Certificate in Retail Market Research: Building a Data-Driven Strategy
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The Professional Certificate in Retail Market Research: Building a Data-Driven Strategy is a valuable course that equips learners with essential skills for career advancement in retail and marketing industries. This program emphasizes the importance of data-driven decision-making and provides learners with the necessary tools and techniques to analyze consumer behavior, market trends, and competitive intelligence.

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AboutThisCourse

In today's data-driven world, businesses that leverage market research to inform their strategies have a competitive advantage. According to a report by ResearchAndMarkets.com, the global market research industry is expected to grow at a CAGR of 4.01% from 2021 to 2026, reaching a value of $76.4 billion. By completing this course, learners will gain the skills to collect, analyze, and interpret data to make informed decisions about product development, pricing, marketing, and customer engagement. They will also learn how to communicate their findings effectively to stakeholders. With this Professional Certificate, learners will be well-positioned to advance their careers in retail, marketing, and related fields, and contribute to their organizations' success by making data-driven decisions.

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CourseDetails

• Introduction to Retail Market Research
• Understanding the Retail Landscape and Market Trends
• Formulating a Data-Driven Research Strategy
• Data Collection Methods in Retail Market Research
• Data Analysis Techniques for Retail Market Insights
• Utilizing Market Research Tools and Software
• Interpreting and Presenting Retail Market Research Findings
• Implementing Data-Driven Strategies in Retail
• Evaluating the Impact of Data-Driven Decisions in Retail
• Ethical Considerations in Retail Market Research

CareerPath

The retail market research field offers diverse roles with varying responsibilities and demand. This Professional Certificate in Retail Market Research: Building a Data-Driven Strategy focuses on equipping learners with the skills to excel in these roles. The following section highlights the distribution of roles in this sector, illustrated through a 3D pie chart. Market research analysts form a significant portion (65%) of the retail market research workforce. These professionals collect and interpret data, identifying market trends and opportunities. Retail buyers represent 20% of the sector, responsible for sourcing and purchasing products for their organizations. Category managers and merchandise planners comprise the remaining 10% and 5% respectively. Category managers oversee product categories, while merchandise planners develop strategies for inventory management and sales forecasting. With the increasing emphasis on data-driven decision making, the demand for professionals skilled in retail market research is growing. This Professional Certificate, focused on building a data-driven strategy, prepares individuals to excel in these in-demand roles.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN RETAIL MARKET RESEARCH: BUILDING A DATA-DRIVEN STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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