Masterclass Certificate in AdTech for Smarter Outcomes

Name: Masterclass Certificate in AdTech for Smarter Outcomes
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The Masterclass Certificate in AdTech for Smarter Outcomes is a comprehensive course designed to equip learners with essential skills in the AdTech industry. This course emphasizes the importance of AdTech in modern marketing, focusing on data-driven strategies for smarter outcomes.

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AboutThisCourse

With the rapid growth of digital marketing, there is an increasing industry demand for professionals who can leverage AdTech to drive results. This certificate course is instrumental in providing learners with an in-depth understanding of AdTech concepts and tools. It covers topics such as programmatic advertising, real-time bidding, audience segmentation, and cross-channel attribution. By the end of the course, learners will be able to design, implement, and manage effective AdTech strategies. The course is not just theoretical; it includes practical applications and real-world examples, ensuring learners can apply their new skills immediately. By earning this certificate, learners demonstrate a commitment to staying current with industry trends and a dedication to professional development, thereby enhancing their career advancement opportunities.

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CourseDetails

• AdTech Fundamentals
• Programmatic Advertising
• Data Management Platforms (DMPs)
• Demand Side Platforms (DSPs)
• Supply Side Platforms (SSPs)
• Real-Time Bidding (RTB)
• AdTech Analytics
• Cross-Channel Advertising
• Ad Fraud and Viewability
• Future Trends in AdTech

CareerPath

In the ever-evolving AdTech landscape, understanding the current job market trends is crucial for professionals aiming to boost their careers in this field. Let's take a look at the 3D pie chart that showcases the most in-demand roles within the UK's AdTech industry. 1. **Digital Marketing Manager**: With a 15% share in the job market, Digital Marketing Managers are responsible for planning, executing, and optimizing marketing campaigns across various channels. 2. **SEO Specialist**: SEO Specialists account for 20% of the AdTech job opportunities. They focus on optimizing websites to improve search engine rankings and increase organic traffic. 3. **PPC Specialist**: Holding an 18% share, PPC Specialists manage and optimize paid advertising campaigns on platforms like Google Ads, generating targeted traffic and conversions. 4. **Data Analyst**: As the most in-demand role in AdTech, Data Analysts take up 28% of the job market. They interpret complex data sets to derive actionable insights and inform strategic business decisions. 5. **UX Designer**: UX Designers occupy 19% of the AdTech job market, creating user-friendly and visually appealing interfaces that enhance user satisfaction and drive conversions. By staying updated on these job market trends, you can align your skillset with industry demands and make smarter career decisions in the AdTech field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN ADTECH FOR SMARTER OUTCOMES

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London School of International Business (LSIB)

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05 May 2025

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