Certificate in Digital Audience & Analytics Fundamentals

Name: Certificate in Digital Audience & Analytics Fundamentals
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The Certificate in Digital Audience & Analytics Fundamentals is a comprehensive course designed to empower learners with essential skills in digital audience analysis and analytics. In today's data-driven world, understanding audience behavior and preferences is crucial for businesses to succeed in the online space.

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AboutThisCourse

This course covers key topics including data collection, analysis, and interpretation, enabling learners to make informed decisions that drive engagement and growth. By gaining expertise in digital audience analytics, learners can enhance their career prospects and stay ahead in the competitive job market. According to the Burning Glass labor market analysis, job postings requiring digital audience analysis skills have increased by 46% since 2016. With this course, learners will gain the skills necessary to meet industry demand and excel in roles such as digital marketing specialist, data analyst, and audience development manager.

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CourseDetails

• Introduction to Digital Audience & Analytics
• Understanding Web Analytics: Metrics & Dimensions
• Google Analytics: Setup & Configuration
• Tracking User Behavior with Google Analytics
• Segmentation & Data Analysis in Google Analytics
• Conversion Tracking & Goal Setting
• Introduction to Social Media Analytics
• Email Marketing Metrics & Analysis
• Advanced Digital Audience Analytics: Predictive Analytics & Attribution Modeling
• Data Visualization & Reporting in Digital Audience & Analytics

CareerPath

This section features a Google Charts 3D Pie chart that visually represents job market trends, salary ranges, or skill demand in the UK for the Certificate in Digital Audience & Analytics Fundamentals program. The chart displays industry-relevant roles, such as Digital Marketing Specialist, Social Media Manager, Content Strategist, SEO Specialist, and Data Analyst. The 3D Pie chart allows users to easily compare the size and relevance of each role, making it simple to understand the data and its implications. Utilizing Google Charts ensures the visualization is responsive, adapting to all screen sizes with a width of 100%. The transparent background and lack of added background color keep the focus on the chart's data.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN DIGITAL AUDIENCE & ANALYTICS FUNDAMENTALS

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London School of International Business (LSIB)

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05 May 2025

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