Certificate in Modern Marketing: Creating Customer Value

Name: Certificate in Modern Marketing: Creating Customer Value
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The Certificate in Modern Marketing: Creating Customer Value is a comprehensive course designed to equip learners with essential modern marketing skills. This program emphasizes the importance of understanding customer needs and creating value, which are crucial in today's competitive business landscape.

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AboutThisCourse

In this era of digital transformation, the demand for professionals with a deep understanding of modern marketing strategies is at an all-time high. This course provides learners with the necessary skills to meet this demand, enhancing their career advancement opportunities. Throughout the course, learners will explore various topics, including customer relationship management, data-driven marketing, and digital marketing strategies. They will also gain hands-on experience with essential tools and platforms, preparing them for real-world applications. By the end of this course, learners will have a solid foundation in modern marketing principles and be well-prepared to create customer value, driving business growth and success.

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CourseDetails

• Understanding Modern Marketing
• Customer Value Proposition (CVP)
• Target Market Segmentation and Positioning
• Customer Experience (CX) and Relationship Management
• Digital Marketing and Social Media Strategies
• SEO, SEM, and Content Marketing
• Marketing Analytics and Data-Driven Decision Making
• Brand Management and Equity Building
• Product Lifecycle Management and Marketing
• Ethical Considerations in Modern Marketing

CareerPath

In the ever-evolving landscape of modern marketing, creating customer value is essential for businesses to thrive. This section showcases a Google Charts 3D pie chart that highlights the demand for various roles in the UK, including: - **Digital Marketing Specialist**: This role focuses on implementing and optimizing digital marketing strategies across various channels, such as search engines, social media, email, and websites. - **Content Marketing Manager**: A content marketing manager is responsible for creating and managing engaging content that appeals to a target audience and drives customer action. - **Social Media Manager**: This role involves overseeing a company's social media profiles, engaging with audiences, and creating content to promote brand awareness and customer loyalty. - **SEO Specialist**: An SEO specialist optimizes websites to increase their visibility on search engines, driving organic traffic and improving search engine rankings. - **Email Marketing Coordinator**: This role focuses on developing and implementing email marketing campaigns that nurture leads, increase customer engagement, and drive conversions. These roles are essential for businesses in the modern marketing landscape, and our Certificate in Modern Marketing: Creating Customer Value program prepares students for success in these in-demand careers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN MODERN MARKETING: CREATING CUSTOMER VALUE

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London School of International Business (LSIB)

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05 May 2025

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