Executive Development Programme in AdTech for CMOs

Name: Executive Development Programme in AdTech for CMOs
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The Executive Development Programme in AdTech for CMOs certificate course is a critical learning opportunity for marketing leaders. This program addresses the growing industry demand for professionals with a deep understanding of AdTech, a sector that's revolutionizing marketing strategies and operations.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in AdTech, enabling them to drive data-powered marketing initiatives and make informed decisions. The course curriculum covers key topics such as programmatic advertising, marketing analytics, and AI in marketing, providing a comprehensive overview of the AdTech landscape. Upon completion, learners will be equipped with the necessary skills to lead their teams in leveraging AdTech solutions, resulting in improved marketing performance, enhanced customer engagement, and increased revenue. This course is an excellent investment for CMOs seeking to advance their careers and stay ahead in the rapidly evolving marketing industry.

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CourseDetails

• AdTech Fundamentals: Understanding the basics of AdTech, including programmatic advertising, real-time bidding, and ad exchanges.
• Data-Driven Marketing: Leveraging data for informed decision-making, audience segmentation, and personalized marketing strategies.
• Cross-Channel Attribution: Evaluating the effectiveness of marketing campaigns across various channels and devices.
• Marketing Technology Stack: Identifying and integrating the right MarTech tools to optimize AdTech performance.
• Customer Journey Mapping: Visualizing and analyzing the customer journey to identify opportunities for engagement and conversion.
• Digital Identity & Privacy: Managing consumer data and privacy concerns while maintaining effective targeting capabilities.
• Advanced Analytics & AI: Exploring the role of data science, machine learning, and artificial intelligence in AdTech.
• Marketing ROI & Budgeting: Measuring marketing return on investment (ROI) and allocating budgets effectively in an AdTech context.
• Ethics in AdTech: Navigating ethical considerations in AdTech, including transparency, consent, and brand safety.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN ADTECH FOR CMOS

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London School of International Business (LSIB)

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05 May 2025

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