Executive Development Programme in Luxury Brand Building through Storytelling

Name: Executive Development Programme in Luxury Brand Building through Storytelling
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The Executive Development Programme in Luxury Brand Building through Storytelling is a certificate course designed to empower professionals with the skills to create compelling luxury brand narratives. In an era where emotional connection drives consumer loyalty, this programme is increasingly important.

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AboutThisCourse

It teaches learners to combine brand heritage, consumer insights, and emotional intelligence to craft powerful stories that resonate with luxury consumers. The course is in high demand in the luxury industry, where brands constantly seek innovative ways to engage their affluent audience. By the end of the programme, learners will be equipped with essential skills in luxury brand strategy, storytelling techniques, and digital branding. This course not only enhances learners' understanding of the luxury market but also provides them with the tools to drive brand growth and advance their careers in this exclusive sector.

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CourseDetails

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Unit 1: Introduction to Luxury Brand Building through Storytelling
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Unit 2: Understanding the Luxury Market and Consumer Behavior
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Unit 3: Crafting a Compelling Brand Story for Luxury Brands
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Unit 4: The Art of Visual Storytelling in Luxury Branding
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Unit 5: Leveraging Social Media and Digital Platforms for Luxury Brand Storytelling
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Unit 6: Building Emotional Connections through Luxury Brand Storytelling
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Unit 7: The Role of Brand Ambassadors and Influencers in Luxury Brand Storytelling
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Unit 8: Measuring the Impact of Luxury Brand Storytelling
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Unit 9: Best Practices and Case Studies in Luxury Brand Storytelling
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Unit 10: Future Trends and Challenges in Luxury Brand Storytelling

CareerPath

In this Executive Development Programme, we focus on luxury brand building through storytelling, providing candidates with a comprehensive understanding of the industry's latest trends and demands. Below, we present a 3D pie chart highlighting the most in-demand roles and their respective market shares. 1. **Luxury Brand Manager (35%)** In this role, professionals create and implement strategic plans for luxury brands, ensuring their positioning and messaging resonate with the target audience. 2. **Luxury Retail Manager (25%)** Luxury Retail Managers oversee daily operations in luxury retail stores, focusing on delivering exceptional customer experiences and driving sales. 3. **Visual Merchandiser (20%)** Visual Merchandisers create visually appealing displays and layouts in luxury retail stores, enhancing brand image and influencing customer purchasing decisions. 4. **Marketing Specialist (15%)** Marketing Specialists develop and execute innovative marketing campaigns for luxury brands, leveraging traditional and digital channels to reach target audiences. 5. **Sales Representative (5%)** Sales Representatives build relationships with clients, promote luxury brands, and close sales deals in a variety of industries, including fashion, jewelry, and automotive. This 3D pie chart, built with Google Charts, provides an engaging visual representation of these roles and their respective market shares in the UK luxury industry. With a transparent background and responsive design, users can explore the trends with ease on any device.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN LUXURY BRAND BUILDING THROUGH STORYTELLING

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London School of International Business (LSIB)

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05 May 2025

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