Global Certificate in Ad Buying and Media Planning

Name: Global Certificate in Ad Buying and Media Planning
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The Global Certificate in Ad Buying and Media Planning is a comprehensive course that equips learners with essential skills for career advancement in the media and advertising industry. This course is crucial in a time when businesses are increasingly relying on digital advertising to reach their target audience.

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AboutThisCourse

It covers various topics including media planning, ad buying, and campaign management, providing a deep understanding of the media landscape. With the rise of digital media, the demand for skilled media planners and ad buyers has significantly increased. This course offers learners the opportunity to gain a competitive edge in the job market by providing them with the necessary skills to plan, execute, and optimize advertising campaigns across various platforms. Upon completion of this course, learners will be able to create effective media plans, buy ad space, manage campaigns, and analyze campaign performance. They will also be proficient in using industry-standard tools for ad buying and media planning. This course is an invaluable investment in your career, providing you with the skills and knowledge to succeed in the dynamic and exciting world of media and advertising.

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CourseDetails

• Unit 1: Introduction to Ad Buying and Media Planning
• Unit 2: Understanding Media Channels and Platforms
• Unit 3: Audience Research and Segmentation
• Unit 4: Crafting Effective Advertising Messages
• Unit 5: Ad Buying Strategies and Techniques
• Unit 6: Media Planning Process and Metrics
• Unit 7: Budgeting and Cost Management in Media Planning
• Unit 8: Negotiating and Building Relationships with Media Vendors
• Unit 9: Analyzing Campaign Performance and Optimizing Media Spend
• Unit 10: Emerging Trends and Future of Ad Buying and Media Planning

CareerPath

The **Global Certificate in Ad Buying and Media Planning** prepares professionals for a range of rewarding roles in the thriving UK digital advertising industry. This section showcases a 3D pie chart, visually representing the demand for various roles, such as Digital Media Specialist, Ad Operations Manager, Marketing Analyst, SEO Specialist, and Social Media Manager. Each role is essential in today's competitive job market, offering diverse responsibilities that cater to industry relevance. For instance, Digital Media Specialists and Ad Operations Managers focus on ad campaign strategies, optimizing returns, and ensuring seamless ad delivery. On the other hand, Marketing Analysts, SEO Specialists, and Social Media Managers specialize in data-driven insights, search engine rankings, and social media engagement. The 3D pie chart displays the percentage of demand for each role, highlighting their significance and growing demand in the UK. With a transparent background and responsive design, this visual representation offers a user-friendly and engaging experience, adapting to various screen sizes. As the digital advertising industry evolves, professionals with a Global Certificate in Ad Buying and Media Planning can capitalize on these trends and skill demands, ensuring their career growth and success.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD BUYING AND MEDIA PLANNING

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London School of International Business (LSIB)

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05 May 2025

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