Certificate in Ad Campaign Measurement
-- ViewingNowThe Certificate in Ad Campaign Measurement is a comprehensive course designed to equip learners with the essential skills required to effectively measure and optimize advertising campaigns. This program emphasizes the importance of data-driven decision making in advertising, focusing on key metrics, attribution models, and A/B testing.
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CourseDetails
• Unit 1: Introduction to Ad Campaign Measurement
• Unit 2: Key Performance Indicators (KPIs) in Ad Campaigns
• Unit 3: Web Analytics Tools and Techniques
• Unit 4: Setting Up and Tracking Conversion Goals
• Unit 5: Understanding User Behavior and Engagement Metrics
• Unit 6: Attribution Models in Ad Campaign Measurement
• Unit 7: A/B Testing and Optimization Techniques
• Unit 8: Reporting and Visualizing Ad Campaign Data
• Unit 9: Advanced Analytics for Ad Campaigns
• Unit 10: Data Privacy and Ethical Considerations in Ad Measurement
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EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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