Certificate in Ad Reach: Boosting Online Visibility

Name: Certificate in Ad Reach: Boosting Online Visibility
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The Certificate in Ad Reach: Boosting Online Visibility is a comprehensive course designed to enhance your digital marketing skills. This program focuses on the critical area of online advertising, teaching you how to create and manage effective ad campaigns that increase visibility and reach for businesses.

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AboutThisCourse

In today's digital-first world, the demand for skilled digital marketers is at an all-time high. By completing this course, you will be well-equipped to meet the needs of employers seeking professionals who can help them navigate the complex landscape of online advertising. You will gain essential skills in ad strategy, planning, and analysis, making you a valuable asset in any marketing team. Whether you're looking to advance your career in digital marketing or seeking to expand your skillset, this course is an excellent choice. With a focus on practical application and real-world examples, you will graduate with the confidence and expertise needed to make an immediate impact in the industry.

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CourseDetails

• Understanding Ad Reach: An Overview
• Importance of Online Visibility for Businesses
• Key Components of a Successful Ad Campaign
• Search Engine Marketing (SEM) Fundamentals
• Social Media Advertising: Platforms and Strategies
• Display Advertising: Banner, Rich Media, and Native Ads
• Introduction to Google Ads: Account Structure and Campaign Setup
• Ad Copywriting and Design Best Practices
• Measuring Ad Reach: Key Performance Indicators (KPIs) and Analytics
• Optimizing Ad Campaigns for Maximum Reach and ROI

CareerPath

The Certificate in Ad Reach: Boosting Online Visibility program prepares learners for exciting roles in the digital marketing landscape. This 3D pie chart represents the job market trends for these roles in the UK. - Social Media Specialist (35%): These professionals create and maintain social media profiles for businesses, engaging with audiences, and promoting brand awareness. - Digital Marketing Coordinator (25%): In this role, individuals plan, execute, and monitor digital marketing campaigns, ensuring brand consistency and maximizing reach. - Content Marketing Specialist (20%): Content marketers research, create, and distribute valuable content to attract and retain a target audience, driving profitable customer action. - SEO Specialist (15%): SEO professionals optimize websites for search engines, improving visibility and driving organic traffic through keyword research, link building, and on-page optimization. - PPC Specialist (5%): Pay-per-click specialists manage and optimize paid advertising campaigns, focusing on search engines, social media, and display networks. These roles, while varying in specific responsibilities, share a common goal: increasing a brand's online visibility and connecting with potential customers. The Certificate in Ad Reach program equips learners with the skills necessary to succeed in these dynamic, in-demand careers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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CERTIFICATE IN AD REACH: BOOSTING ONLINE VISIBILITY

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London School of International Business (LSIB)

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05 May 2025

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