Professional Certificate in Advertising Technology & Testing

Name: Professional Certificate in Advertising Technology & Testing
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The Professional Certificate in Advertising Technology & Testing is a comprehensive course designed to equip learners with the essential skills needed to thrive in the rapidly evolving digital advertising industry. This program focuses on the importance of ad technology and testing in developing effective advertising campaigns that drive business growth.

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AboutThisCourse

In this course, learners will gain hands-on experience with the latest advertising technologies, tools, and platforms, enabling them to create and optimize ads for maximum impact. They will also learn how to conduct rigorous testing and analysis to continuously improve campaign performance and achieve better return on investment. With the increasing demand for digital advertising professionals who can leverage technology and data to drive results, this course is essential for anyone looking to advance their career in this field. By completing this program, learners will be able to demonstrate their expertise in advertising technology and testing, making them highly valuable to employers and clients alike.

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CourseDetails

• Advertising Technology Landscape
• Programmatic Advertising
• Ad Tech Stack: DSP, SSP, DMP
• Data-Driven Advertising
• Ad Creatives and Formats
• Ad Testing Methodologies
• A/B Testing in Advertising
• Multi-Variate Testing (MVT)
• Ad Performance Metrics and KPIs
• Ad Technology Trends and Future Outlook

CareerPath

The **Professional Certificate in Advertising Technology & Testing** is a valuable credential for those looking to excel in the ever-evolving advertising industry. With the rise of digital marketing and programmatic advertising, there is a growing demand for professionals with expertise in advertising technology and testing. This section highlights relevant statistics using a 3D pie chart featuring the following roles in the UK: 1. **Digital Media Specialist**: The role involves managing and optimizing digital advertising campaigns across various platforms. With an average UK salary range of £28,000 - £45,000, this role is essential to help businesses reach their target audience effectively. 2. **Ad Operations Manager**: The professional in this role oversees the technical aspects of digital advertising campaigns, from ad trafficking and optimization to reporting and revenue analysis. The average UK salary for Ad Operations Managers ranges between £30,000 - £50,000. 3. **Advertising Analytics Specialist**: These professionals analyze and interpret data to measure the effectiveness of digital advertising campaigns. In the UK, the average salary for an Advertising Analytics Specialist ranges between £25,000 - £45,000. 4. **Marketing Data Analyst**: The role focuses on collecting, analyzing, and interpreting market data to help businesses make informed decisions regarding their advertising strategies. The average UK salary for Marketing Data Analysts ranges between £25,000 - £45,000. 5. **Programmatic Advertising Manager**: Programmatic Advertising Managers are responsible for automating the buying and selling of digital advertising inventory using real-time bidding. In the UK, the average salary for this role ranges between £35,000 - £60,000. 6. **Advertising Technology Engineer**: These professionals design, develop and maintain advertising technology platforms, tools, and systems. The average UK salary for Advertising Technology Engineers ranges between £40,000 - £70,000.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotRegulatedAuthorized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN ADVERTISING TECHNOLOGY & TESTING

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London School of International Business (LSIB)

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05 May 2025

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