Global Certificate in AdTech and Local SEO

Name: Global Certificate in AdTech and Local SEO
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The Global Certificate in AdTech and Local SEO is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This program focuses on AdTech (Advertising Technology) and Local SEO (Search Engine Optimization), two high-demand areas in the industry.

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AboutThisCourse

AdTech covers programmatic advertising, ad operations, and analytics, while Local SEO dives into optimizing local search rankings, online business listings, and reviews. By pursuing this course, learners gain a deep understanding of AdTech and Local SEO strategies, tools, and best practices, enabling them to create data-driven campaigns, optimize ad performance, and improve local search visibility. This certification is highly valued by employers and demonstrates a commitment to staying updated with the latest digital marketing trends. As businesses continue to invest in digital advertising and local search optimization, professionals with expertise in AdTech and Local SEO will be increasingly sought after.

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CourseDetails

• AdTech Fundamentals: Understanding AdTech, Programmatic Advertising, and Real-Time Bidding
• Display and Video Advertising: Best Practices, Formats, and Targeting Options
• Search Engine Marketing (SEM): Keyword Research, Campaign Setup, and Optimization
• Social Media Advertising: Platform-Specific Strategies, Paid Social Trends, and Ad Formats
• Data Analytics and Attribution: Tracking, Measuring, and Optimizing AdTech Campaigns
• Local SEO Basics: Importance of Local SEO, Google My Business, and Online Reviews
• Local Keyword Research: Long-Tail Keywords, Location-Based Keywords, and Competitor Analysis
• On-Page and Off-Page Optimization: Local Schema, Content Marketing, and Link Building
• Technical SEO for Local Businesses: Mobile Optimization, Page Speed, and Website Security
• Advanced Local SEO Strategies: Voice Search, AI in Local SEO, and Multi-Location Business Management

CareerPath

The Global Certificate in AdTech and Local SEO sectors are thriving, offering exciting career opportunities and lucrative salaries. As a professional career path and data visualization expert, I've curated a captivating 3D Pie Chart to provide insights into the job market trends and skill demand for these specialized roles in the UK. The 3D Pie Chart boasts a transparent background and adapts to all screen sizes, making it easy to explore and engage with the visualized data. By setting its width to 100% and height to 400px, the chart integrates seamlessly into any web page layout. The Global Certificate in AdTech represents 35% of the chart, highlighting its significance in the UK digital marketing landscape. This sector focuses on mastering innovative advertising technologies, data-driven decision-making, and cross-channel strategies for enhanced user experiences. On the other hand, Local SEO accounts for 65% of the chart, emphasizing its growing influence on businesses aiming to improve their online visibility. Local SEO professionals optimize websites and online content to rank higher in local search engine results, boosting organic traffic and conversions. Curious about the salary ranges and skill demand for these roles? The UK market for AdTech and Local SEO specialists is robust, with competitive remuneration packages and a constant need for up-to-date skills. Investing in these professional certifications is a strategic move for those looking to advance their careers and make a lasting impact in the rapidly evolving digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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GLOBAL CERTIFICATE IN ADTECH AND LOCAL SEO

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London School of International Business (LSIB)

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05 May 2025

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