Executive Development Programme in Retail Market Research and Consumer Insights

Name: Executive Development Programme in Retail Market Research and Consumer Insights
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The Executive Development Programme in Retail Market Research and Consumer Insights is a certificate course designed to equip learners with essential skills for career advancement in the retail industry. This program emphasizes the importance of data-driven decision-making and staying ahead of consumer trends, behaviors, and preferences.

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AboutThisCourse

In today's highly competitive retail landscape, there is an increasing demand for professionals who can interpret market research data and provide actionable consumer insights. This course covers various topics, including quantitative and qualitative research methods, data analysis, segmentation, targeting, positioning, and brand strategy, empowering learners to make informed decisions and drive growth for their organizations. By completing this course, learners will gain a comprehensive understanding of retail market research and consumer insights, enhancing their credibility and competitiveness in the job market. They will be able to apply their newly acquired skills to various retail sectors, including fashion, food, electronics, and home goods, ensuring long-term career success and versatility.

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CourseDetails

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Unit 1: Introduction to Retail Market Research and Consumer Insights
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Unit 2: Understanding the Retail Landscape and Market Trends
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Unit 3: Consumer Behavior and Psychology in Retail
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Unit 4: Research Methods and Data Collection Techniques
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Unit 5: Data Analysis and Interpretation for Retail Market Research
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Unit 6: Utilizing Technology in Retail Market Research
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Unit 7: Turning Insights into Action: Developing Effective Retail Strategies
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Unit 8: Ethical Considerations in Retail Market Research
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Unit 9: Case Studies in Retail Market Research and Consumer Insights
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Unit 10: Future Trends and Innovations in Retail Market Research

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN RETAIL MARKET RESEARCH AND CONSUMER INSIGHTS

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London School of International Business (LSIB)

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05 May 2025

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