Executive Development Programme in Results-Oriented Ad Retargeting

Name: Executive Development Programme in Results-Oriented Ad Retargeting
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The Executive Development Programme in Results-Oriented Ad Retargeting is a certificate course that holds immense importance in today's digital marketing landscape. With the ever-increasing demand for personalized online advertising, this programme equips learners with the essential skills to design and implement effective retargeting strategies.

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AboutThisCourse

This course highlights the significance of ad retargeting in driving conversions, increasing brand visibility, and reducing cart abandonment rates. It offers a comprehensive understanding of various ad retargeting tools, platforms, and analytics, enabling learners to optimize campaigns and maximize ROI. By enrolling in this programme, professionals can enhance their digital marketing skillset, stay updated on industry trends, and gain a competitive edge in their careers. The course's practical approach to teaching results-oriented ad retargeting ensures that learners acquire hands-on experience, benefiting both their current roles and long-term career advancement.

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CourseDetails

• Introduction to Ad Retargeting: Understanding the basics and benefits of ad retargeting.

• Audience Segmentation: Identifying and targeting specific audience groups for effective retargeting campaigns.

• Creating Compelling Ad Creative: Designing ads that resonate with your target audience and drive conversions.

• Ad Placement and Optimization: Strategies for optimal ad placement and ongoing campaign optimization.

• Data Analysis for Ad Retargeting: Utilizing data to track and improve retargeting campaign performance.

• Privacy Compliance in Ad Retargeting: Ensuring ad retargeting practices adhere to privacy regulations and best practices.

• Emerging Trends in Ad Retargeting: Staying up-to-date with the latest ad retargeting trends and technologies.

• Case Studies in Results-Oriented Ad Retargeting: Examining successful ad retargeting campaigns and best practices.

CareerPath

The **Executive Development Programme** in Results-Oriented Ad Retargeting focuses on developing professionals for in-demand roles in today's digital marketing landscape. With the rapid growth of online advertising and e-commerce, the need for skilled experts in ad retargeting has significantly increased. In this section, we present a Google Charts 3D Pie chart that visually represents the UK market trends for ad retargeting professionals. The chart showcases the percentage distribution of various job roles, emphasizing the most sought-after positions and associated skill sets. ![Ad Retargeting Market Trends Pie Chart](data:image/png;base64,iVBORw0KGg....) The 3D Pie chart includes the following roles: 1. **Retargeting Specialist (35%)**: As a Retargeting Specialist, you will be responsible for designing and implementing retargeting campaigns to re-engage potential customers who have previously shown interest in a product or service. 2. **Digital Marketing Manager (25%)**: In this role, you will oversee an organization's digital marketing strategy, incorporating ad retargeting as a key component to maximize return on investment. 3. **Ad Operations Manager (20%)**: Ad Operations Managers ensure the smooth execution of digital advertising campaigns, including ad retargeting, by managing workflows, optimizing campaign performance, and coordinating with various stakeholders. 4. **Data Analyst (15%)**: Data Analysts interpret complex data sets to inform ad retargeting strategies, using insights to improve campaign targeting and overall effectiveness. 5. **SEM Specialist (5%)**: SEM Specialists focus on search engine marketing by managing paid search campaigns, with an understanding of ad retargeting to maximize reach and conversions. These roles showcase the diverse opportunities available within the ad retargeting field. By participating in the Executive Development Programme, professionals can enhance their skills and knowledge, positioning themselves for success in this competitive and constantly evolving industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN RESULTS-ORIENTED AD RETARGETING

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London School of International Business (LSIB)

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05 May 2025

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