Global Certificate in AdTech and Influencer Marketing

Name: Global Certificate in AdTech and Influencer Marketing
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The Global Certificate in AdTech and Influencer Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving digital marketing landscape. This course is crucial in today's industry-driven world, where businesses increasingly rely on AdTech and Influencer Marketing to reach their target audiences and drive growth.

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AboutThisCourse

By enrolling in this course, learners gain a deep understanding of AdTech, programmatic advertising, and influencer marketing strategies. They acquire practical skills in campaign management, data analysis, and performance measurement using industry-standard tools. The course also covers critical topics such as ad fraud, viewability, and brand safety. Upon completion, learners will be able to design, implement, and manage effective AdTech and influencer marketing campaigns that deliver real business results. This certification is a valuable addition to any marketer's skill set, providing a competitive edge in the job market and opening up new career opportunities in digital marketing, advertising, and social media management.

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CourseDetails

• AdTech Fundamentals: Understanding Programmatic Advertising, Real-Time Bidding, and Demand Side Platforms
• Data Analytics in AdTech: Leveraging Data for Audience Targeting and Campaign Optimization
• Ad Platforms and Exchanges: Exploring Google Ad Manager, OpenX, and AppNexus
• Cross-Channel Advertising: Integrating Display, Video, Mobile, and Native Ads
• Ad Fraud and Viewability: Identifying and Addressing Invalid Traffic and Low Visibility Issues
• Influencer Marketing Basics: Defining Influencer Marketing, Identifying Key Opinion Leaders, and Measuring Campaign Performance
• Influencer Marketing Strategies: Developing Authentic Campaigns, Building Long-Term Relationships, and Managing Legal Considerations
• Influencer Discovery and Evaluation: Utilizing Influencer Marketing Platforms, Assessing Audience Fit, and Evaluating Content Quality
• Influencer Campaign Execution: Briefing Influencers, Monitoring Content, and Amplifying Results
• Performance Metrics and Attribution: Measuring Influencer Marketing Success, Tracking Conversions, and Analyzing ROI

CareerPath

The **Global Certificate in AdTech and Influencer Marketing** is a comprehensive program that covers various emerging roles in digital marketing. The industry is rapidly growing, and businesses are investing heavily in AdTech and Influencer Marketing to reach their target audiences effectively. Here are some of the exciting career paths you can pursue after completing the program: 1. **Digital Strategist**: As a digital strategist, you will create and implement digital marketing campaigns to help businesses achieve their goals. *Salary range*: £30,000 - £50,000 per year 2. **AdTech Specialist**: AdTech specialists are responsible for managing advertising technology platforms and optimizing campaigns for maximum ROI. *Salary range*: £35,000 - £60,000 per year 3. **Influencer Marketing Manager**: In this role, you will build and maintain relationships with influencers, negotiate deals and track campaign performance. *Salary range*: £30,000 - £55,000 per year 4. **Content Marketing Coordinator**: Content marketing coordinators create and distribute engaging content across various channels to attract, educate, and retain customers. *Salary range*: £25,000 - £40,000 per year 5. **Data Analyst**: Data analysts collect, analyze, and interpret data to inform marketing strategies and measure campaign performance. *Salary range*: £25,000 - £45,000 per year These roles are in high demand, and the salary ranges vary depending on the company, location, and level of experience. By earning the Global Certificate in AdTech and Influencer Marketing, you will gain the skills and knowledge needed to excel in these positions and stay competitive in the ever-evolving digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN ADTECH AND INFLUENCER MARKETING

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London School of International Business (LSIB)

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05 May 2025

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