Global Certificate in Accessible Marketing and Digital Accessibility Standards

Name: Global Certificate in Accessible Marketing and Digital Accessibility Standards
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The Global Certificate in Accessible Marketing and Digital Accessibility Standards is a crucial course for professionals seeking to create inclusive and accessible digital marketing strategies. This certificate program emphasizes the importance of digital accessibility, addressing the needs of people with disabilities, and ensuring equal opportunity in the digital world.

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AboutThisCourse

With the rising demand for accessible digital experiences, this course equips learners with essential skills to meet industry standards and drive business success. It covers a wide range of topics, including web accessibility, mobile applications, social media, email marketing, and content development. Upon completion, learners will be able to create accessible marketing campaigns, ensuring their digital content is accessible to all users, leading to enhanced user experience, legal compliance, and improved brand reputation. By earning this certificate, professionals demonstrate their commitment to digital inclusion and set themselves apart in the competitive job market. They will be prepared to lead accessible marketing initiatives, contribute to organizational growth, and foster a culture of diversity and inclusion. Invest in your career and the future of digital marketing by enrolling in the Global Certificate in Accessible Marketing and Digital Accessibility Standards course today.

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CourseDetails

• Introduction to Accessible Marketing: Understanding the importance of accessibility in marketing and its impact on inclusion and diversity.
• Digital Accessibility Standards: Overview of web accessibility standards such as WCAG 2.1 and ADA, and their role in digital marketing.
• Accessible Content Creation: Best practices for creating accessible content, including text alternatives, captions, and audio descriptions.
• Accessible Design: Designing for accessibility, including color contrast, font size, and layout.
• Accessible Social Media: Strategies for creating accessible social media content, including alt text and closed captions.
• Accessible Email Marketing: Techniques for creating accessible email campaigns, including plain text and image alt text.
• Accessible Website Development: Building accessible websites using ARIA roles, landmarks, and other accessibility features.
• Accessibility Testing: Testing websites and digital content for accessibility and fixing common issues.
• Accessible Analytics: Understanding the importance of accessible data analysis and reporting.

CareerPath

The Global Certificate in Accessible Marketing and Digital Accessibility Standards is an excellent way to tap into the growing demand for professionals skilled in digital accessibility. This certificate program will equip learners with the necessary skills to excel in various roles, such as: - **Web Accessibility Specialist**: Ensure websites and web applications are accessible to users with disabilities, following the Web Content Accessibility Guidelines (WCAG) and other relevant standards. - **Digital Accessibility Consultant**: Advise organizations on how to make their digital properties accessible, conducting accessibility audits, and providing guidance on best practices. - **Accessible UX/UI Designer**: Create user-centered designs that are accessible and inclusive, focusing on the needs of users with various disabilities and following accessibility guidelines. - **Marketing Technologist with Accessibility Focus**: Implement accessible marketing strategies and technologies, ensuring that campaigns, websites, and applications are accessible to all potential customers. By obtaining the Global Certificate in Accessible Marketing and Digital Accessibility Standards, professionals can significantly enhance their career prospects and contribute to a more inclusive digital world.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN ACCESSIBLE MARKETING AND DIGITAL ACCESSIBILITY STANDARDS

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London School of International Business (LSIB)

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05 May 2025

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