Certificate in Ad Buying Tools for Agencies

Name: Certificate in Ad Buying Tools for Agencies
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The Certificate in Ad Buying Tools for Agencies course is a comprehensive program designed to equip learners with the essential skills needed to excel in ad buying and campaign management. This course covers various ad buying tools and platforms, providing hands-on experience and best practices in ad campaign planning, execution, and optimization.

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AboutThisCourse

In today's digital age, ad buying has become an integral part of marketing strategies for businesses, making this course increasingly important in the industry. By completing this course, learners will gain a competitive edge in their careers, with the ability to maximize ad spend, improve campaign performance, and deliver measurable results for clients or employers. This certificate course is an excellent opportunity for marketing professionals, ad agency account managers, and media buyers to enhance their skills and expertise in ad buying tools and stay up-to-date with the latest trends and techniques in digital advertising.

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CourseDetails

• Understanding Ad Buying Tools
• Key Concepts in Ad Buying
• Major Ad Buying Platforms
• Programmatic Ad Buying
• Ad Buying Metrics and Analytics
• Targeting Strategies in Ad Buying
• Ad Buying for Different Channels (e.g. Social, Display, Video)
• Campaign Management for Ad Buying
• Best Practices in Ad Buying

CareerPath

In the ad buying industry, several key roles contribute to the success of agencies. According to recent job market trends, the following roles are in high demand in the UK: - **Digital Media Specialist**: With a 45% share in the ad buying job market, digital media specialists manage and optimize digital advertising campaigns across various platforms, focusing on delivering high ROI. - **Media Strategist**: These professionals (25% share) develop comprehensive media strategies that align with clients' goals, considering factors like target audience, campaign objectives, and budget. - **Ad Operations Manager**: Ad ops managers (15% share) manage the technical aspects of ad operations, ensuring smooth ad delivery and implementing ad trafficking, reporting, and quality assurance processes. - **Programmatic Campaign Manager**: With a 10% share, programmatic campaign managers oversee automated ad buying through real-time bidding auctions, maximizing ad performance while minimizing costs. - **Data Analyst**: Data analysts (5% share) analyze campaign data and provide insights to optimize ad performance, helping agencies make data-driven decisions and improve overall results. The Google Charts 3D pie chart above provides a visual representation of these roles and their respective shares in the ad buying job market, making it easy to grasp the industry's current landscape. A transparent background and no added background color ensure a seamless integration with your web page, while responsive design allows the chart to adapt to any screen size.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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CERTIFICATE IN AD BUYING TOOLS FOR AGENCIES

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London School of International Business (LSIB)

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05 May 2025

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